Report Finds Employers Recognize Untapped Potential of Personalization in Health Benefits

Findings Released from New Survey of Large Employers from Castlight Health and National Business Group on Health

Castlight Health, Inc. and the National Business Group on Health released Employer Perspectives of Personalization in Digital Health, a report on the current state of personalization in digital health benefits. The report covers results from a nationwide survey of benefits leaders at large U.S. employers, on how they define, perceive, and use personalization in their employee health benefits programs.

“Our survey found that employers widely recognize the power of personalization, but most believe they are not tapping into its full potential,” said Maeve O’Meara, Executive Vice President of Product and Customer Experience at Castlight Health. “Industry advances in machine learning and data liquidity have created new opportunities to tailor benefits to the individual employee and unlock additional value for employers.”

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The report highlights personalization’s potential to impact the employee experience, how employers are using personalization today, and gaps between the potential of personalization and current use. Notably, a large majority of employers (84 percent) believe personalization has “high” or “very high” potential to match employees with the right health benefits and resources to meet their needs. However, most employers (71 percent) report they are only tapping into that potential “a little bit” or not at all.

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“Employers are keenly focused on benefits strategies that address rising health costs and improve the employee health experience,” said Brian Marcotte, President and CEO, of the National Business Group on Health. “One of the most effective strategies relies on leveraging the many data resources and digital health solutions available today to offer personalized recommendations that connect employees with the right health benefits at the right time.”

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