Prudential Joins the PlanSource Advantage Partner Program

Strategic partnership provides Prudential with a new distribution channel for multiple product lines in an online benefits platform

PlanSource, a leading provider of cloud-based benefits technology, announced that the Prudential Insurance Company of America, one of the largest life insurers in the United States, has joined the PlanSource Advantage program, a strategic partnership program with select insurance carriers.

The PlanSource Advantage program provides insurance carriers with an efficient way to distribute products and services through the PlanSource online benefits platform. Setup of plans is streamlined, so employers can quickly begin offering their employees a comprehensive selection of benefits. Prudential will offer a range of employer-paid and voluntary benefits through the program, including Accident, Critical Illness, Hospital Indemnity, Short and Long Term Disability, Life and Accidental Death and Dismemberment.

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“Employees are busier than ever and expect an intuitive and convenient way to shop for benefits that will protect their families and provide peace of mind when unexpected challenges arise,” said Jim Gemus, Senior Vice President and Head of Product and Business Segments for Prudential Group Insurance. “Through PlanSource’s platform, our clients can efficiently manage their benefit plans and, with a personalized and engaging experience, help their employees make informed choices and get the insurance coverage and protection they need.”

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Employers of all sizes use PlanSource’s flexible and intuitive cloud-based platform for employee benefits shopping, enrollment, billing, compliance and administration. For HR teams, it offers a highly configurable and flexible benefits system with scannable dashboards and advanced tools for compliance and self-service billing and reconciliation. Employees are offered step-by-step guidance and personalized plan recommendations during the shopping and enrollment process, which provides unique opportunities for consumer education.

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“Prudential is a pillar in the benefits industry that continues to break new ground through its innovative approach to helping American workers achieve financial wellness,” said Nancy Sansom, Chief Commercial Officer of PlanSource. “We’re thrilled to have Prudential in the PlanSource Advantage Program and work together to create new ways to reach and educate consumers on all of the their benefits options.”