Mya’s Outreach Automation Platform Gains Traction with Global 500, Delivers Candidate Response Rates of 40-60% and Expands Capabilities to Support Multiple Use Cases
Next Generation Outreach Automation Platform Now Supports Expanded Use Cases Including Sourcing Automation, Database Refresh, Referral Management and Talent Pool Management
Mya Systems, the leading conversational AI platform for hiring teams, announced that its industry-first Outreach Automation platform has delivered unprecedented results at scale, including response rates of 40-60% and over 2x increase in recruiter productivity for its customers Entegee, ICS and others. By automating outreach to current and prospective candidates, Mya Systems is also helping large recruitment agencies like Adecco scale efforts to re-engage candidates in their existing database, build new pipelines, automate referral acquisition and manage relationships within their talent community.
Recent record-breaking employment rates are making organizations increasingly reliant on outbound recruitment models. Hiring teams spend countless hours sifting and sorting through databases to identify possible prospects. They use email, phone and LinkedIn InMail to try and solicit those passive candidates, resulting in industry average response rates of 1-2%. Some have tried using basic chatbot solutions with simple yes/no and multiple choice response systems that feel impersonal, can be mistaken as spam and fail to build trust with candidates.
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Mya has spent the last 2+ years scaling its Outreach solution for many of the largest employers in the world, amassing millions of data points to train its conversational AI in the context of passive sourcing and talent pool management. The result is a system that can communicate seamlessly with candidates in open-ended, natural and dynamic conversation, delivering dramatically improved engagement rates and candidate experience for the following use cases:
- Refreshing existing candidate databases with up-to-date information, such as availability, skills, credentials and work history,
- Sourcing new candidate pipelines by targeting best-fit candidates for open requisitions and scheduling those who are qualified, interested and available for an interview,
- Managing and nurturing talent pools through regular check-ins and by proactively recommending jobs, and
- Automating referral acquisition, management, outreach and profile creation.
IT and Engineering Recruitment Agency
Entegee, a leading engineering and technical staffing agency in the U.S., partnered with Mya Systems to help automate the sourcing process for IT and Engineer roles. Over the course of the first three months of testing, Mya engaged with over 4,900 passive candidates, resulting in a 52% response rate and 12% scheduled rate. It generated 564 interviews and updated 70% of the agency’s profiles, helping it increase its efficiency, engagement and fill rates.
“Mya has eliminated my team’s need to spend countless hours performing outreach and trying to connect with passive candidates in our database,” said Kevin McLeod, CEO of Entegee. “With this technology, my recruiters can spend 100% of their time talking to qualified, available candidates and converting hires.”
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Healthcare Staffing Agency
Mya Systems implemented an Outreach solution for U.K.-based healthcare staffing agency Independent Clinical Services that automates communication and ongoing engagement with registered nurses and physicians’ assistants in its database. The goal of the conversations is to verify healthcare certifications and other credentials to ensure candidate profiles are up-to-date, a task traditionally performed by recruiters. Mya has engaged thousands of candidates, netting a 42% response rate and updating 89% of the agency’s profiles.
“Mya is unlike any platform we saw in the industry,” said Pamela Selfe, Regulation Training and Compliance Manager with Independent Clinical Services. “Its robust AI technology enables dynamic, two-way conversations with our candidates, making our job much more efficient and enjoyable. Mya was able to connect with our workforce and provide better engagement than we have previously experienced with more traditional channels such as email and phone calls. The team at Mya truly understood our needs. That understanding of the market coupled with their ability to solve our specific business needs made them a clear choice.”
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