General Assembly, the Global Leader in Skills-Based Education, Launches in Orlando to Strengthen Local Tech Workforce

Backed by the Adecco Group, GA will equip Orlando’s workers and businesses with today’s most in-demand technical skills across data science, digital marketing, UX, and more

Global education provider General Assembly (GA) has announced its regional expansion into Orlando to provide individuals and businesses in the region with the dynamic digital skills needed to succeed in the 21st-century job market. General Assembly has a track record of training tens of thousands of adults in coding, data science, digital marketing, product management, user experience (UX) design, and other rapidly growing fields. As technology continues to disrupt traditional business models and transform the world of work, General Assembly will work with employers, local government entities, and economic development organizations to strengthen the city’s pipeline of skilled workers through skills-based training.

“The path to economic revitalization starts with education, not only in coastal cities like New York or San Francisco but for communities all over the country,” said Jake Schwartz, CEO and Co-founder of General Assembly. “Orlando has already done a fantastic job creating a strong pipeline of local talent, a best-in-class business environment, and a recognizable quality of life. Our expansion into Orlando will allow us to enhance this growth and lend a hand in ensuring that every city and community around the country is prepared for the digital skills revolution we are currently seeing in today’s job market.”

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According to the US Bureau of Labor Statistics, the OrlandoKissimmeeSanford metro area has been #1 in the U.S. for job growth four years in a row among all metro areas with a population of 1 million or more. As the region continues to attract some of the biggest names in business and create thousands of high-paying, highly technical jobs, General Assembly’s Orlando campus will offer events, classes, and workshops to support the educational growth of local talent.

“The world of work is changing in Orlando and in cities across the globe,” said Alain Dehaze, CEO of the Adecco Group, parent of General Assembly. “In order for companies and individuals to succeed in the future, they must embrace lifelong learning through upskilling and reskilling; General Assembly is a pioneer in this approach. Our ambitious expansion plan involves continuously bringing General Assembly’s expertise to new markets where there is a clear need, enabling everyone to successfully participate in the future world of work.”

Led by General Assembly’s distinguished faculty of real-world practitioners, the Orlando campus will officially open its doors in October 2019. In addition to opening enrollment to hundreds of students by the end of the year, GA students and graduates in Orlando will also receive access to its world-class career development services, Fortune 500 hiring partners, and alumni network, which currently sits at over 70,000 strong.

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“The tech industry is one of the largest and fastest-growing industries in our region, aligning with our efforts to position Orlando as a future-ready city,” said Orlando Mayor Buddy Dyer. “It is exciting to see General Assembly open its Orlando campus, with a goal of providing educational opportunities to help residents thrive in the careers of the future.”

“As a native Central Floridian, and one of the earliest employees of General Assembly, I am thrilled to bring GA’s career transformational programs to the region,” said Sarah Tilton, General Manager for New Markets at General Assembly. “Orlando has the perfect mix of qualities that make it an ideal site for our newest campus – a dynamic business community, a growing need for tech talent, and innovative local leadership committed to ensuring our community is ready for our digital future”

Acquired by the Adecco Group in 2018, General Assembly has gained access to Adecco Group’s enterprise clients, global infrastructure, data, and comprehensive labor market knowledge, furthering its position as a leader in the fast-growing upskilling and reskilling segment. Adecco Group’s current solutions portfolio also includes complementary brands such as Adecco Staffing, Lee Hecht Harrison (LHH), Modis, Pontoon, and Vettery.

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