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Benefitfocus Signs National Premier Broker Arrangements with USI and CBIZ

Premier Broker Program brings value to mutual customers, positioning platform for long-term growth

Benefitfocus, Inc., a leading cloud-based benefits management platform and services provider, announced two national Premier Broker arrangements, with USI Insurance Services and CBIZ Benefits & Insurance Services, Inc., strengthening the company’s commitment to the benefits broker community.

The national broker partners will be supported by a dedicated broker success team, a first in the industry, providing oversight and strategic alignment of all shared clients for each Premier Broker. With the support of a dedicated team, the national partners can help their clients create tailored benefits solutions that improve their employees’ health, financial wellness and security.

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“The continued success of the Premier Broker Program aligns strategically with our vision to unify the entire industry on a single benefits platform so that everyone wins,” states Benefitfocus President & CEO, Ray August. “We’re thrilled to welcome USI and CBIZ as national Premier Brokers, further demonstrating Benefitfocus’ continued commitment to align with the brokerage community for the success of our mutual customers.”

All Premier Broker partners have access to Benefitfocus’ BrokerPlace 365 portal, a proprietary tool available only for Premier Brokers. The tool provides insights and analytics to help design and measure the effectiveness of plan design, communication strategies and the status of joint client initiatives.

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Since launching in 2018, the Premier Broker Program has seen dramatic growth and is built to deliver against the Benefitfocus Broker Promise, which ensures three clear commitments to the entire broker community:

  1. Deliver a world-class benefits experience for mutual clients.
  2. Enhance the broker’s value proposition to their clients.
  3. Help win, retain, and grow the broker’s book of business.

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