TriNet, a leading provider of comprehensive human resources solutions for small and medium-size (SMB) businesses, announced its People Matter campaign has received eight prestigious silver Telly awards. The Telly Awards honors excellence in video and television across all screens and the judging council consists of leaders from video platforms, television, streaming networks and production companies such as Dow Jones, A&E Networks, Hearst Media, ESPN Films, RYOT, Vice+ and Vimeo. Established in 1979, The Telly Awards receives over 12,000 entries from all 50 states and five continents. TriNet’s eight Telly awards were accepted in the areas of Branded Content and Regional TV.
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TriNet won a silver Telly in the following categories:
- Branded Content: Campaign: Social
- Branded Content: Documentary: Individual
- Branded Content: Sports
- Branded Content: Campaign: Business-to-Business
- Branded Content: Series: Non-scripted/Documentary
- Branded Content: Business-to-Business
- Regional TV: Institutional/Corporate Image
- Regional TV: Professional Services
TriNet’s People Matter marketing campaign celebrates the hard-working and diverse employees of its 18,000* SMB customers. The SMBs featured in the campaign are TriNet customers—a cross-section of American entrepreneurism. Customers featured in the campaign were highlighted in an authentic way in their everyday work settings, captured by world-renowned photographer Annie Leibovitz, in candid and powerful black and white photos.
The campaign also included creative collaboration with additional distinguished artists—including a digital docu-series produced by Galen Summer and The New York Times. Encompassing radio, out-of-home and digital advertising, the TriNet omnichannel brand campaign also includes a sponsorship with the three-time NFL champion Los Angeles Rams. Additionally, TriNet teamed up with The Player’s Tribune to present the series “Athletes Turned Entrepreneurs.” The pilot episode, featuring Venus Williams, premiered on August 26, 2019.
TriNet also worked with Garson Yu, co-founder, CEO of yU+co for digital innovation work for the campaign, as well as a short film directed by Adrian Yu. Additionally, a TV commercial, directed by Katina Mercadante, partner at The Mercadantes, tells the authentic stories of real people working at SMBs, capturing emotion in both a nuanced and personal way.
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