Applitools Announces A/B Testing Support and Slack Integration to Help Teams Manage Quality More Effectively
Applitools, the leading provider of Visual AI powered test automation, announced enhancements to its flagship product, Applitools Eyes. Applitools Eyes now offers customers the ability to A/B test up to 20 variations of dynamic content and collaborate like never before via Slack or email.
Sign up for a free Applitools account and start using Visual AI
“A/B testing is a business imperative at GoodRx – it helps our product team deliver the absolute best user experience to our valued customers,” said Priyanka Halder, Sr. Manager, Quality Engineering at GoodRx. “Until now, our quality team struggled to automate tests for pages with A/B tests – we’d encounter false positives and by the time we wrote complex conditional test logic, the A/B test would be over. Applitools implementation of A/B testing is incredibly easy to set up and accurate. It has allowed our quality team to align and rally behind the business needs and guarantee the best experience for our end-users.”
HR Technology News: Blue Prism Collaborates with the EY Foundation to Empower Future Workforce Leaders
A/B Testing to Validate Multiple Variations of an Application
In order to optimize engagement and increase customer conversion, online businesses offer multiple customized variations of web and mobile screens to their customers. This requirement creates a significant challenge for test engineers to automate the testing process.
A/B testing and more specifically, multivariate testing (MVT), is a technique used to compare multiple variations of the same application to determine which version is more effective with users. The problem is that many teams don’t automate tests to validate multiple variations because it’s expensive, “throwaway” code with endless conditional logic attempting to cover every variation.
HR Technology News: Codility Raises $22M Series A Investment Led by Oxx and Kennet Partners to Help Enterprises Predict Which Candidates Will Make Stronger Engineering Hires