IP Telephony: The Future Of Cloud Telecommunications

Telephony is an important element when doing business. Whatever the size of your company and the activity it carries out, it will require telephony services to function properly. Through telephone calls, the company can quickly and directly contact customers, suppliers, and other stakeholders.

However, telecommunications technology has come a long way in recent years. This has been thanks to the emergence of the Internet and its application in communications technology. In this way, traditional telephony and fax have ceased to be the most widely used means of communication by the various companies. Nowadays, communications are not conceived within a company without e-mails, video conferences, etc.

Read More: Use Recruitment Marketing Automation to Optimize Your Talent Pipeline

What is IP telephony?

IP telephony, also known as Voice over Internet Protocol or VoIP, is a communication technology that uses Internet services instead of traditional telephony networks; that is, it is hosted in the cloud. In this way, it allows you to make and receive calls over the Internet. It transforms the voice into data packages that are transmitted by Internet networks to their destination.

IP telephony is one of the most appropriate and advantageous technological developments for companies today, which has meant that many of them have already switched to telephony over the Internet.

One of the main reasons for this rapid migration is that this Internet communication technology makes it much easier to integrate all the media and communication devices a company has. Through smartphones, tablets, laptops, and desktops, companies can make and receive calls through IP telephony, as well as access other services such as instant messaging, video conferencing, document sharing, etc. all integrated on the same platform.

Why Companies Need A Unified Telephony Platform?

The integration of all these communication tools offered by new technologies is what we know as unified communications. In other words, the unification and integration of the different communication channels available on the same platform. In this way, it is possible to have access to much more effective and simple communication, which allows the user to have greater control by being able to decide from which device he prefers to access, as well as alternating according to his needs at each moment. In this way, IP telephony allows users to contact the person they want, from where they are and through the device they prefer, easily and simply.

Read More: How AI Can Improve Employee Experience in 2019

It is decisive for companies operating today to have a communication system that is unified. It is also important to make efficient use of it in order to be able to fully enjoy all the advantages that this offers both for the companies themselves and for their customers and other interest groups, allowing companies to save money and increase their productivity.

The main advantages of IP Telephony

IP telephony services

One of the main advantages of IP Telephony is that it works through the Internet. Companies will be able to enjoy all the advantages offered by IP Telephony without having to incur large activation and installation costs. IP telephony services, as well as call center software and other services, work through the cloud, so that installation is very fast and simple, almost non-existent.

In addition, updates are carried out online and remotely, thus avoiding the need for a technical service that has to come to the company in person, while avoiding incurring costs to renew outdated equipment.

WebRTC Technology

Along with all these virtues, IP telephony can be enjoyed through smartphones, tablets, laptops, and desktops, which makes it unnecessary to acquire new devices to make use of this technology. This is also possible thanks to the development of WebRTC technology, a new technique developed by Google that allows you to make and receive calls through your browser, just by logging in and having an Internet connection.


Another important advantage of IP telephony for companies and their productivity is mobility. The user can maintain communication at the same time that it travels to where it is necessary, with total freedom of movement. By being able to access the service from different devices, it will be the user himself who decides from which device he wants to make and receive calls at any given time. It is especially advantageous for those companies and workers who spend a large part of their working day outside the office.

In addition to mobility, the flexibility and versatility of this type of telephony also stand out. IP technology has the capacity to adapt to the needs and characteristics of each company, thus being able to model the different services as the company grows and changes.

Future Call Center Technologies

IP telephony includes advanced features. The call center software service, or the virtual PBX, which operates in the cloud thanks to IP technology, offer multiple advanced functionalities such as voicemail, call identification, queues, welcome messages, IVR and ACD, statistics and restriction of incoming calls. This allows you to enjoy high-quality service at a very low price, unlike traditional telephony.

However, the main advantage that attracts companies and leads them to choose to implement this technology in their businesses is the significant cost savings compared to traditional telephony systems. In 2006, the International Data Corporation (IDC) published a study on IP telephony entitled “VoIP: Ensuring Competitive Advantage”.

According to this study, it was estimated at the time that the implementation of IP telephony services in a company implied a reduction in telephony costs of an average of 30%.

There are several countries where IP telephony is predominant in the business world, displacing traditional telephony systems. IP technology is a trend that is gaining more and more popularity and followers, thanks to the wide range of possibilities it offers to companies. IP telephony allows companies to enjoy a unified communications system, which allows them to communicate in a simple and flexible way.