Employee-First Approach to Digital Transformation Showing Greater Returns
Recent Report from NTT DATA Shows that Companies Who Place Employees at the Center of Their Digital Workforce Transformation Realize a More Innovative Culture, Greater Productivity, Enhanced Revenue, and Stronger Recruitment Pipeline
NTT DATA, in partnership with research firm Longitude, a Financial Times company, conducted an online survey to address the Digital Transformation, costs incurred and employee experience of companies over the course of 18 months.
The push to establish digital business platforms is a hot topic for enterprises. Bringing the latest technology to bear to stay relevant in a rapidly changing consumer ecosystem is top-of-mind for executives. But new survey results indicate placing employees at the center of this strategic shift pays significant and measurable dividends.
The results of the recent survey were compiled in an eye-opening report titled, “Decoding the Modern Workplace: Place Employee Experience at the Heart of Your Strategy for Greater Returns.” NTT DATA partnered with Longitude Research, a leading research firm, to survey 250 executives (Senior Manager-level and above) based in the US and Canada. The summary of key findings reveals a few surprises:
- Nearly three out of four respondents describe the shift to digital transformation as a step into unknown territory
- In an effort to try to control the unknown, organizations often prioritize cost over employee engagement
- But the minority of organizations who focus on employee engagement before cost report higher productivity, improved retention and even enhanced revenue
For companies undergoing Digital Transformation, even the simplest tactics aimed at engaging their workforce can prove invaluable for success. The shift to a digital platform ecosystem has the potential to invoke a fairly common response to change—push back from employees who don’t yet understand its necessity or value to them. To combat this, employee feedback surveys, end-user consultations, and an open dialogue are each representative of a strong and inclusive organizational change management strategy. The result of these employee engagement initiatives nurture the sense that an employee’s needs have been met, understood, and considered.
The report clearly demonstrates that an employee-centric approach is crucial for major transition periods such as digital implementation. Companies should focus less on acquiring the latest and greatest technologies and more on their greatest asset necessary for business growth—their employees. Because it’s the personal knowledge, innovation, and key industry experiences they bring that makes their contribution the most valuable asset for enterprises.