Workmate, a startup that connects blue-collar workers with employers in Southeast Asia, has appointed Andrew Senduk to lead the company’s Indonesian office as Managing Director. He is tasked with accelerating growth for Workmate’s key staffing business in target industries and realizing the company’s vision to organize the informal workforce in Indonesia.
The pandemic over the past two years has resulted in labor contractions with layoffs and a shift to temporary manpower, especially within the blue-collar/non-executive workforce.
As a frontline workforce management solutions provider, Workmate offers tech-enabled staffing solutions to help businesses find quality, reliable frontline workers in numerous industries (such as warehousing, manufacturing, logistics, F&B, and retail).
The startup also provides access for workers to find jobs as well as build up a verified work history.
Using technology, Workmate can deliver better quality workers to business clients up to 80% faster than traditional and manual staffing solutions. Its digital platform also keeps track of worker data such as their work history, schedules, and real-time performance data to make better informed hiring decisions. This is applicable across a variety of industries, such as logistics, manufacturing, and customer-facing food and beverage outlets, to manage their key staff across numerous endpoints, ensuring that shift changes or locations can be communicated immediately.
In Indonesia, the company has seen 15 times growth in active workers since the pandemic began, with up to 97% of workers using the application for continued employment. This high level of engagement denotes the success of Workmate’s business model of capturing an engaged pool of workers who tend to be more reliable and loyal to business clients. Workers can find more than one job on the platform. The company’s clients range from global franchises to the region’s top unicorn startups, such as IDC, Shipper, and Ismaya Group.
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“Indonesia is a strategic market for Workmate, even more so now with an increasing need for flexible manpower solutions. I am thrilled to have Andrew join our team and helm operations in Indonesia,” said Mathew Ward, CEO of Workmate.
Mathew added, “His rich experience in successfully scaling businesses and deep understanding of the local market will lead to greater customer success and solidify Workmate’s position as a leading innovative staffing provider.”
Andrew Senduk is a serial entrepreneur with a strong track record of building companies in Europe and Southeast Asia. He previously launched companies such as Orami, as well as held positions in Lion & Lion, ING, and Deloitte. He is a global keynote speaker, the author of “Ignite Millennial Leadership” and hosts a leading venture capital-focused podcast, The Masters of Cashflow.
“What drew me to Workmate was its clarity of mission and purpose to make a difference in Southeast Asia’s blue-collar workforce,” said Andrew Senduk. “Workmate gives them better opportunities and access to jobs while answering local businesses’ core hiring challenges. I look forward to strengthening our client and worker ecosystem by driving impact through Workmate’s platform.”
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Founded in 2016, Workmate has raised over $13 million and has helped place over 100 thousand jobs overall to date. It was recently hailed as Singapore’s fastest-growing company in 2022, with offices in Singapore, Thailand, and Indonesia.
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