Pinnacle Adds Diversity and Inclusion Officer to Spearhead Social Equity Work
Pinnacle veteran Eddie Alford steps into the newly created role with firm-wide scope
Pinnacle Financial Partners has named firm veteran Eddie Alford its first diversity and inclusion officer. Alford will lead and coordinate work on diversity, inclusion and related issues across all areas of the firm and will join its leadership team.
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“Fairness is among our seven values at Pinnacle, and as I look at what we’ve accomplished so far and what we’ve committed to do in the future, I feel that we’re largely living up to it”
He will develop concrete, action-oriented initiatives to build on Pinnacle’s foundation as a great place to work. Alford also will serve as a thought leader who centers diversity, inclusion and equity in all of the firm’s work with clients and in the community.
“Ensuring that Pinnacle has a diverse team with a strong sense of belonging, empowerment and ownership is critical to achieving our vision of being the best financial services firm and the best place to work in the Southeast,” Alford said. “This foundation gives us so much potential for being a force for change both within our walls and cascading out into the communities we serve. My mission now is to unlock that potential so we can ensure our successful model for doing business can benefit all people equally.”
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Alford has served on Pinnacle’s learning and development team since joining the firm in 2005. He helped develop and lead Pinnacle’s one of a kind three-day orientation with CEO Terry Turner and played a key role in building Pinnacle’s leadership development curriculum.
“Eddie is one of the keepers of our culture,” Turner said. “His talents and charisma have helped inculcate our unique attitude about banking and service into hundreds of our associates, and he’s continued that work by helping develop the next generation of Pinnacle leaders. He’s totally immersed in what makes our company tick and is invested in our continuous improvement.”
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