Office Evolution Adds Coworking Rock-Star to Corporate Team

Amid Covid-19 pandemic, Office Evolution experiencing demand across the network; doubles down on its commitment to growth

 Office Evolution, the nation’s largest and fastest-growing coworking franchisor, has added a game-changing executive to its leadership team. Andrea Pirrotti-Dranchak, a 20-year veteran of the coworking industry, has been named Office Evolution’s Chief Marketing and Development Officer.

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Pirrotti-Dranchak’s career spans thirty years, which includes creating revenue for emerging growth and Fortune 500 companies. An early coworking evangelist, Pirrotti-Dranchak’s depth of sales and marketing experience has supported new product/services, global expansions and new brand rollouts. In addition to her time working with coworking brands, Pirrotti-Dranchak also ran her own firm, where she has served as a fractional Chief Resource Officer and Chief Marketing Officer for over 900 coworking locations, across 65 countries.

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“Office Evolution and I have been dating for a year,” said Pirrotti-Dranchak. “This marriage was made in heaven as we achieved system-wide success both for the brand and franchisees with my Synergistic Marketing Strategy. When Covid-19 hit, I dug deep into the power of our Ohana (Hawaiian for ‘family’) Culture, rolling out initiatives to galvanize our base by wrapping our arms virtually around our members, franchisees and partners. With the power of our culture, and our compelling and unique model in the coworking category, I know the sky is the limit.”

Pirrotti-Dranchak played a key role in helping Office Evolution navigate the Covid-19 pandemic from a marketing and franchise development perspective. Locations remained open as an essential business so members could pick up their mail. Under Pirrotti-Dranchak’s guidance, Office Evolution launched its “Dreamers, Risk-Takers, and Doers. Inspired Here” campaign. This campaign is based on Office Evolution’s commitment to provide business continuity, essential services, and to embrace its vast member network of solopreneurs, individual employers and small business owners.

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