How to Lead and Communicate with Heart During A Global Pandemic

8 Ways to Lead with Heart During Times of Uncertainty and Change is the latest eBook to be released by The Grossman Group, an award-winning Chicago-based leadership and communications consultancy that focuses on organizational consulting, strategic leadership development and internal communications for its clients.

Released this month, the eBook is complete with the “Great Eight” strategies for communicators and leaders to connect with employees, customers and stakeholders in this unprecedented time.

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“In the midst all the upheaval resulting from the COVID-19 pandemic, it’s natural for leaders to feel powerless and anxious. Many are wondering how their business will survive, what the new normal will look like, and just what the pandemic will mean for their personal and professional lives,” says David Grossman, founder and CEO of The Grossman Group. “But there are in fact concrete things leaders can do to navigate the uncertainty, actions they can all take to lead and communicate with heart – and guts. That’s what this eBook provides, clear direction for how to be the very best leader and communicator you can be during this critical moment.”

Inspired by a recent series of popular webinars on this topic, The Grossman Group developed the eBook to provide leaders an additional valuable resource, featuring the “Great Eight” ways to communicate in a courageous and thoughtful way. They include:

  1. Lead Yourself First
  2. Know Your Audience and Their Needs
  3. Show Your Human Side
  4. Communicate Regularly
  5. Frame the Context and Make It Relevant
  6. Talk Openly About What’s Happening
  7. Be Respectfully Authentic
  8. Be Ready to Answer Questions

The eBook also includes best practices from inside a variety of companies, where new communication strategies are already helping leadership address the many new and critical needs of employees and customers today. As these leaders share, challenging times call for new methods, flexibility and an extraordinary commitment to treating employee teams with patience, flexibility and heart.

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