Equilar Announces Strategic Partnership with Plative to Expand Release of ExecAtlas for Salesforce
Equilar, a leading provider of corporate leadership data solutions, announced that it has entered into a strategic partnership with Plative. Plative is a digital-first management consulting firm with a global footprint that offers advisory, professional services, and project implementation to companies across financial services, professional services, nonprofit, technology, and consumer industries.
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“Plative shares Equilar’s view that clean data and clearly defined network connection paths to strategic opportunities offer a competitive edge to our clients”
Equilar launched ExecAtlas for Salesforce on Salesforce AppExchange earlier this year, which was developed for organizations navigating the complexities of B2B sales to drive increased engagement with C-suite decision makers and new business opportunities. The partnership with Plative expands the scope of the ExecAtlas offering in the financial services and capital markets verticals capitalizing on Plative’s industry-specific Salesforce implementation solutions.
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“Plative eliminates one of the pain points of CRM implementation in financial services and capital markets, providing a tailored Salesforce instance for the specific needs and goals of each client,” said David Chun, CEO and Founder of Equilar. “Combining the custom framework with our ExecAtlas solution delivers a powerful combination of executive data, integrated network connection maps and analytics.”
“Plative shares Equilar’s view that clean data and clearly defined network connection paths to strategic opportunities offer a competitive edge to our clients,” said Gregory DelGenio, CRO and Partner of Plative. “ExecAtlas for Salesforce complements Plative’s strategic and technical expertise. Together, we deliver industry-informed solutions to maximize results for our clients.”
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