Airtasker Appoints Noelle Kim (Former Instagram Head of Marketing APAC) As CMO

Local services marketplace Airtasker has announced the appointment of Noelle Kim as Chief Marketing Officer (CMO), strengthening the leadership bench behind co-founder and CEO Tim Fung

• Kim brings unrivalled expertise from stints at Facebook, Instagram and Google to drive Airtasker forward as it expands in Australia, the US & the UK
• The appointment comes off the back of Airtasker’s successful IPO and acquisition of Zaarly to accelerate US expansion
• Airtasker is Australia’s leading online marketplace for local services with over 4.6 million users worldwide and global operations in the US, UK, Ireland, New Zealand and Singapore. Airtasker listed on the Australian Securities Exchange via an IPO in March 2021.

Airtasker announces the appointment of Noelle Kim to the position of Chief Marketing Officer (CMO) to lead the company’s rapid ramp up in global marketing investment. Kim’s appointment, which follows Airtasker’s successful IPO in March this year, strengthens the company’s leadership bench and sets the business up for further growth and expansion in Australia and abroad.

Kim brings a wealth of experience, strong business acumen and international perspective garnered over two decades across Australia and the US. She joins Airtasker from Facebook, where she rose to Head of Marketing (APAC) for Facebook, Instagram and Whatsapp.

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In her new role, she will oversee the expansion and management of Airtasker’s product and growth marketing teams, and will work closely with Tim Fung to grow the Airtasker brand in the US and UK markets.

Speaking of the appointment and future vision, CMO Noelle Kim said:

“As CMO, my role is to be the voice of our Taskers and Posters and to truly understand the value Airtasker brings to both sides of the marketplace, so we can connect our customers with the right message at the right time, and inspire them to get more done.

“I’ve always said I’m a business person first and a marketer second, and that’s the perspective I’ll bring to the role; prioritizing business value whilst embedding a culture of experimentation, innovation and creativity.

“I’m thrilled to join Airtasker at such a pivotal moment for the business as the company propels forward with its international rollout and growth across the US and the UK. I’m excited to put my marketing skills into action so we can empower our users on a global scale.”

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“We want to take the success of Airtasker’s open marketplace model in Australia to the rest of the world, because it’s incredible what our community can achieve when we empower them. As many households face financial uncertainty due to the fallout of COVID-19, I hope we can continue to empower our Taskers to discover and create more work during a time when they need it most.”

“In 3-5 years, regardless of what country you’re in, I want Airtasker to be a global household name and to be top of mind when you think of local services or need a problem solved.”

Co-founder and CEO, Tim Fung said: “We’re super excited to have Noelle join the Airtasker team. This is a real milestone for Airtasker, and Noelle’s appointment reflects our local and global ambitions as we move into the next phase of Airtasker’s growth.

“Noelle is a truly seasoned marketer and her strong commercial mindset and ability to design and execute impactful global campaigns made her a great fit for Airtasker and a valuable addition to our executive leadership team,” he said.

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