Sun Life US Launches Benefits Explorer, a Digital Benefits Counselor Experience Designed With Consumers in Mind

Sun Life US has launched Benefits Explorer to help educate and prepare employees for benefits enrollment. With access to live benefits counselors and direct links to their employer’s online enrollment, the digitally powered platform offers employees a guided path to learn about their benefits throughout the year so they can choose the best benefits package for their specific needs.

“Benefits enrollment decisions can be challenging, especially when priorities shift due to life events or the impact of the COVID pandemic,” said David Healy, senior vice president, Group Benefits, Sun Life U.S. “A better understanding of benefits will enable employees to make the best decisions for themselves and their families, and have the support of those important coverages when they need them most.”

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Sun Life has been providing plan member benefits communications and expertise for more than ten years, with a focus on improving the client experience and helping people achieve better health and financial security. Benefits Explorer joins a growing industry landscape of benefits education and enrollment solutions, offering key differentiators:

–     Designed specifically with the employee experience in mind.
–     Customized to the employer’s full benefits portfolio.
–     Employee ability to tag or “favorite” plans and email a personal benefits plan to themselves or a loved one.
–     Access to live benefits counselors via chat, phone, or video.
–     Extensive educational content, including videos, benefit highlighters, comparison tables, illustrative examples, helpful hints and FAQs.

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In a Sun Life 2020 survey, 85 percent of employers said they would welcome ongoing benefits education for employees throughout the year, while 77 percent also said they would welcome more education prior to enrollment season. In a comparable survey of employees, 86 percent said they found educational microsites helpful in making benefits decisions and expressed enthusiasm for online enrollment capabilities, citing reasons such as a faster experience, instant results, and more helpful tools.

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