LifeSpeak Inc. Acquires LIFT Digital Inc., to Capitalize on Burgeoning Global Demand for Corporate Wellness Solutions

• Acquisition will Enhance LifeSpeak’s Expert-Led Micro-learning Mental Health and Wellbeing Education with On-Demand Fitness and Live Workout Sessions

LifeSpeak Inc., the mental health and total wellbeing platform for employee and customer-focused organizations, today announced it has entered into a definitive agreement and completed the acquisition of Montreal-based LIFT Digital Inc., operating as LIFT session (“LIFT”), an online wellness company focused on increasing overall health through digital wellness and fitness solutions.

“The link between physical and mental health is well documented. For example, according to the Canadian Mental Health Association, poor mental health is a risk factor for chronic physical conditions, and people with chronic physical conditions are at risk of developing poor mental health. Understanding this connection, we have always featured a broad range of expert-led education content for mental and physical health on the LifeSpeak platform,” said Michael Held, CEO and founder of LifeSpeak. “Adding LIFT to the LifeSpeak family of companies allows us to meet the growing demand for physical wellbeing solutions from companies that understand the link between physical and mental health. In this age of remote workforces and isolated employees, the LIFT solution coupled with our mental health and wellbeing platform allows our customers to create healthy environments for their employees with engaging, habit-forming, and effective wellness services.”

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Since its founding in 2015, LIFT has provided easily accessible, proactive, and engaging wellness services via on-demand, automated and live sessions in areas including general fitness, mindfulness, cardio, strength, yoga, pre-natal, Pilates, and many more. The LIFT platform guides users through wellness journeys with personalized recommendations, access to experts, community-based challenges, and social engagement with like-minded members. LIFT’s client base includes many leading blue-chip organizations, including insurance and healthcare providers, fitness institutions, and educational institutions.

Through its agreement to acquire LIFT, LifeSpeak is executing on its plan to accelerate growth through acquisitions following the Company’s $125.0 million initial public offering in July 2021. The purchase price for the acquisition was approximately $15.0 million, subject to customary post-closing adjustments, consisting of $9.5 million in cash and approximately 550,000 common shares of the Company issued at the initial public offering price of $10.00 per share.

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LifeSpeak believes that the alignment of both company’s SaaS-based business models, the global reach that this approach enables, and the focus on serving employers directly and through health plans and insurers combine for a natural and seamless partnership with significant cross-sell opportunities to existing and new corporate clients of both companies.

“LifeSpeak has been a visionary in corporate mental health and wellbeing education for nearly two decades. It has led the way in delivering on-demand wellness tools that people love and that organizations are deploying at an accelerated pace,“ said Raffi Tchakmakjian, CEO of LIFT. “Mind and body work as one, which makes this merger really exciting – offering LifeSpeak’s solution for mental health and wellbeing with our solution for physical health and wellbeing will bring value to our partners, customers, and users. LifeSpeak’s client base covers a broad range of industries and sectors, which provides a significant opportunity to accelerate our growth.”

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