Edelman Financial Engines Launches New Workplace Financial Wellness Platform

Momentum by Edelman Financial Engines provides digital resources and one-on-one counseling and planning services to help employees address the financial moments that matter.

Edelman Financial Engines, America’s top independent wealth planning and investment advisory firm, announced the launch of Momentum by Edelman Financial Engines, a new holistic financial wellness platform for the workplace. Momentum builds on Edelman Financial Engine’s industry-leading 401(k) advice and management services with a dynamic set of expanded financial wellness, counseling and planning resources – giving employees the momentum they need to accelerate their financial confidence, moment by moment.

“With more than three decades of experience helping employees maximize their workplace retirement plan investments, we know individuals want greater support across their broader financial lives, and they’re looking to their employers for help,” said Kelly O’Donnell, executive vice president and head of Workplace at Edelman Financial Engines. “As a trusted partner that serves thousands of employers and more than 10 million employees every day, we’re expanding our services beyond the 401(k) to help people at these critical stages – from the first day on the job to the time they retire, and every moment in between.”

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Recent research from Edelman Financial Engines found that nearly three-quarters (73%) of employees expect their employers to provide access to a financial professional when they experience a significant life event. And the need is there: Almost 9 in 10 (89%) said they experienced at least one major personal or professional event during the last five years. Meanwhile, nearly 8 in 10 (79%) confirmed that they hadn’t spoken to a financial professional during those moments; however almost all who did (96%) found the interaction to be highly valuable.

Momentum answers this need by reaching individuals with information and support during their major life events and milestones – which are the times they need it the most. These moments include significant family or health changes, transitions at work, such as a new job or a promotion and decisions around saving for college and retirement. The platform features a library of dynamic digital content, webinars and educational tools and assessments. Employees also have unlimited access to live, one-on-one counseling and planning sessions with Chartered Retirement Planning Counselor and Certified Financial Planner credentialed advisors. One distinctive feature of the program includes tailored content delivered through Employee Resource Groups and advisors who represent diverse populations. The entire program is fueled by personalized, data-driven communications that support four categories of solutions:

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  1. Retirement readiness – Edelman Financial Engine’s industry-leading, in-plan advisory services, which include digital advice, discretionary 401(k) professional management and access to licensed investment advisors,4 as well as Edelman Financial Engine’s new retirement income service, Income Beyond Retirement.
  2. Life’s financial moments – Omni-channel experiences and specialized guidance that address key financial moments, including new hire onboarding and other personal and professional life milestones (family changes, promotions, equity grants and retirement).
  3. Everyday wealth and wellness – Ongoing support for everyday financial questions and needs, including saving, budgeting and debt management, as well as advanced planning assistance.
  4. Diverse employee needs – Individualized experiences designed to address more distinct needs across demographic groups, including targeted webinars for Employee Resource Groups and tailored representative counseling support.

“Financial wellness offerings at the workplace aren’t new, however, there’s a significant opportunity to provide these benefits in a more integrated and effective way,” said Jason Van de Loo, executive vice president and head of Wealth Planning and Marketing at Edelman Financial Engines. “With our ability to deliver unconflicted advice and guidance to clients both inside and outside of retirement plans, we’re one of the only fiduciary advisors that can help employees with 401(k) account management and holistic financial planning services, while supporting employers with their broader human capital efforts.”

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