BrightPlan Momentum Accelerates with Key New Hires, Product Enhancements and Industry Accolades

BrightPlan, a leader in Total Financial Wellness, announced continued business momentum with success across multiple strategic initiatives. In the first half of the year, BrightPlan doubled employee enrollment in its Total Financial Wellness solution, added two key new hires to the team, unveiled a series of innovative product features and received several industry accolades.

BrightPlan’s recently announced 2021 Wellness Barometer Survey report indicates that financial wellness is top of mind for employees and employers, especially in a post-COVID workplace. In fact, the pandemic triggered 81% of employees to reassess their financial situation and 94% of HR professionals say employers need to upgrade their employee benefits, with wellness topping the list.

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“It’s imperative that employers make holistic financial wellness benefits available to all their employees, as they not only impact employee engagement and well-being, but the business success of companies and the economy at large,” said Marthin De Beer, founder and CEO of BrightPlan. “We’re honored to partner with forward-thinking employers and HR teams that are dedicated to a culture of care and actively invest in supporting their employees’ well-being.”

New product features

As interest in financial security and well-being accelerates, BrightPlan’s latest digital platform capabilities – subscriptions tracking and risk managed investment models – enable investing opportunities to further strengthen employee financial health.

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The new AI-powered subscription feature gives employees a transparent view of their monthly spending on subscriptions across all credit and debit accounts. Further, employees now have additional avenues to achieve their financial goals through accessible investing with low annual fees of 0.25%. BrightPlan has also made updates to its investing capabilities with improved risk assessment models and recommendations, lower cost funds and improved tax efficiencies.

Proven leaders for growth and scale

With a mission of democratizing access to financial wellness for everyone, BrightPlan made two new strategic hires to further expand its services for customers. Jim Mitchell, CFP, former Vice President of Financial Wellness at Fidelity with over 20 years of financial services experience, joins the company as Vice President of Client Success. Additionally, Scott Spann, Ph.D., CFP, will serve as BrightPlan’s Senior Director of Financial Education. Dr. Spann was previously the Director of Financial Planning at Facet Wealth and is one of the first people in the country to be awarded a doctorate in financial planning with a specialization in workplace financial wellness.

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