Motimatic Launches Cybersecurity Solution Designed to Engage Employees in the Fight Against Phishing Attacks
Leverages digital marketing technologies and behavioral science to inform, educate and motivate employees through social media channels
Motimatic, a social impact company that enhances motivation and reinforces positive behavior through its marketing-for-good platform, announced the launch of a new cybersecurity solution for corporate employees. Motimatic for Cybersecurity enables enterprises to complement their existing cybersecurity investments by leveraging the power of social media and digital advertising to deliver targeted messages that educate employees, reinforce best practices, and motivate viewers to take preventative measures against cyberattacks.
Employee negligence is the main cause of network breaches, according to an industry report from the information security firm Shred-it. And while a number of anti-phishing technological solutions and employee training programs exist, none have proven effective at keeping employees regularly engaged, motivated, and aware of their role in preventing phishing attacks. Motimatic’s turnkey marketing-for-good platform combines behavioral science with online advertising technologies and proprietary personalization algorithms to deliver dynamic cybersecurity messages guided by each individual’s propensities and online habits.
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For one current client, Motimatic improved employees’ cybersecurity awareness and knowledge of best practices, leading to a 50 percent improvement on phishing fail rates, a 49 percent increase in training engagement, and a 5x increase in cybersecurity resource visits.
“We were looking for innovative approaches to cybersecurity awareness and found one in Motimatic. The solution is engaging and effective. I’ve recommended it to several colleagues already,” said Jennifer Griffin Schaeffer, Vice President IT and CIO at Athabasca University.
Motimatic’s solution reduces cybersecurity risks by reaching employees on social platforms such as Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest, Snapchat and others. Motimatic creates and distributes compelling content, backed by Motivation Science, through the social platforms’ native ads, feeds, and other placements in order to reach employees when and where they are most engaged and receptive to important messaging.
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