Staffbase, a leading provider of employee communications management platforms, released new research The Evolving Internal Communicator: A Guide to 2023. This report looks at the state of play for internal communicators (ICs) across the US and UK, exploring future challenges and opportunities.
The report found that 98% of ICs face barriers in executing their internal comms strategies. The main challenge is responding in an authentic manner to company and external news (27%), followed by a lack of collaboration with other departments, smaller budgets, and stress.
HR Technology News: HR Acuity Acquires Anonymous Workplace Reporting Platform Speakfully
After a tumultuous few years, ICs are finding it difficult to respond to a number of events. These include the long-term impact of the pandemic on the workplace (27%), the impact of significant global events, such as the war in Ukraine (25%) and women’s rights in the workplace (22%).
Frank Wolf, CSO and co-founder of Staffbase said, “During these times, communicating effectively has become vital for building trust between employers and their employees. As a result, the role of the internal communicator has grown in significance while becoming more complex.
“Responding to an uncertain external landscape will continue to be a key responsibility in 2023 and beyond. More ICs will apply a journalistic approach to stay connected to news and communicate with employees effectively. This will also involve collaboration with external comms. Both teams will need to align on messaging to communicate the same narrative to their audiences.”
HR Technology News: CoAdvantage Announces Acquisition of MomentumHR
The future is bright and digital
Amid turbulent times, the importance and potential of the role has never been clearer. The majority (76%) of ICs said their role is valued within their organizations post-pandemic.
As ICs strive to evolve and grow their influence, 64% believe the need for them to do so will also lead to budget increases over the next few years, helping to accelerate digital transformation in the sector.
All respondents said they have implemented tools like employee experience apps (24%), digital screens (23%), newsletters (22%), and video content (22%) to support their strategies.
HR Technology News: UnifyWork Launches Technology Platform to Power Cleveland’s Talent Network
[To share your insights with us, please write to sghosh@martechseries.com]