Flimp Launches WorkforceTXT Employee-Texting Solution for HR and Benefits Communications

HIPAA-compliant texting platform helps HR teams drive higher employee-engagement rates

Flimp Communications, a leading provider of employee educational content and engagement tools, announced the availability of its WorkforceTXT texting platform for workforce and employee benefits communications. With more employees working remotely due to COVID-19, HR teams and benefits managers are embracing workforce texting as a must-have digital communication method to complement or replace traditional email. According to Gartner, text open rates are as high as 98% compared to regular email open rates at 20%. WorkforceTXT can be implemented in minutes either as a licensed account or managed communication campaign service.

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The WorkforceTXT platform compliments Flimp’s content-communications solutions, HR benefits video library, and benefits decision-support tools by improving communications delivery and engagement rates. Whether educating remote employees about benefits offerings, new-hire onboarding, rules and regulations, updated policies or COVID-19 safety protocols, texting is the most effective way to ensure that your communications and content are delivered and acted upon.

“As a benefits provider and partner to over one million employees under management, we’re constantly asked by clients how they can communicate more effectively with employees,” said Cas Petkovic, communication consultant for Arthur J. Gallagher & Co. “Nine times out of ten, the topic of texting comes up and is usually put to the side due to implementation or compliance concerns. Flimp’s new secure WorkforceTXT platform is just what our clients need to increase engagement levels across their time-strapped, geographically dispersed employee base.”

WorkforceTXT was designed to meet the communication needs of employers and benefits providers that want to push educational and training content to employees with advanced tracking and reporting metrics. It is HIPAA compliant, easy to implement, and comes with a high level of training and support. The platform allows employers to send out secure, trackable videos, multimedia content, open enrollment guides, and benefits decision-support tools that are mobile responsive. Messages can be simple text (SMS) or multimedia (MMS) to include links to benefits details, explainer videos, and audio to increase engagement and response. Powerful analytics are built into the texting system so HR and benefits administrators can track open rates and ensure their messages have been received and read for maximum engagement.

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Benefits of Flimp’s WorkforceTXT Platform:

Convenient: not everyone has a work email address, but everyone has a mobile phone
Secure: business-class security, HITRUST and HIPAA compliant
Engaging: text open rates average 98% (vs. 15-20% for email)
Reliable: no WIFI required; texts received instantly no matter how many are sent
Simple and fast: campaigns can be created in minutes; time is especially critical when employee safety is paramount
Powerful: user dashboard provides all pertinent campaign information and engagement data at a glance
Scalable: can scale to meet the most complex communication needs of a business
Service: access to Flimp’s branded digital content services that can be shared via text, email, website, video, QR code, etc.

“The shift to fully remote or a hybrid of remote and on-site working environments due to COVID-19, has made texting a top priority for many large employers,” said Wayne Wall, CEO of Flimp Communications. “However, the real impact on workforce communications is the ability to push engaging, mobile-responsive content to employees with detailed tracking, reporting, and measurement on an individual basis. By combining responsive videos, microsites, and decision-support tools with texting, we help large employers, healthcare and insurance providers, benefits brokers and enrollers develop a better understanding of what drives employee engagement.”

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