Evive’s 7 Biggest Employee Communications Trends to Watch in 2021
Segmented Communications to Drive Employee Engagement and Wellness Tops the List of What Companies Must Prepare for in 2021
Evive, the leader in digital engagement and communication technology, released its list of top trends businesses must prepare for around employee communication in 2021.
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“Today’s remote workforce is changing the way human resource leaders communicate across organizations, accelerating digital transformation to automate personalized, relevant messaging,” said Prashant Srivastava, president and CEO of Evive. “Remote work requires mobile communication delivery at an unprecedented level. Many employers still cannot efficiently communicate if they are not in an office setting, but that will change with the right automated technologies to fill those gaps.”
The insights and predictions from Evive’s leadership team include:
Reaching specific employee populations
With the current and potential organizational disruptions, it is more critical than ever to send targeted and relevant messages. COVID-19 shed new light that sending an email to “all employees” is no longer good enough. There’s a need for more granular, data-driven communications that is personalized and meaningful.
More and more employers will need to use data to identify and target individuals with specific calls to action. Examples of segmented communications include employees of different geographies, cultures, age groups, medical histories, familial make-ups, genders and more.
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Keeping employees up-to-date with evolving information
The pandemic has helped HR leaders identify the importance of regular communication. As the world moves into the next stage of the pandemic—vaccine execution— employers need to devise a data-driven messaging strategy to keep employees grounded and informed. They can alert segmented groups when a vaccine might be available in their area. They will also need to keep those communication lines open as they look toward workplace reopenings and ensuring employer safety. Companies will need to utilize email, SMS, applications, video conferencing and text messaging to communicate the right information at the right time.
Supporting mental and physical wellness
Employee’s well-being and health remain of the utmost importance in 2021. With workforces spread out and meaningful peer interaction significantly decreased, the need to connect with others has highlighted the increased instances of anxiety, depression and stress globally. A recent Evive study found that 60% of respondents were concerned about stress, loneliness, anxiety, and/or depression.