Deb Boyda, Chief Executive Officer of digital experience agency Isobar US, has been elected to the Board of Directors of Trustmark Mutual Holding Company (Trustmark). The announcement was made by Trustmark Chairman David Weick.
“Deb brings to our board 30 years of experience in consumer products, professional services, digital innovation and e-commerce,” said Weick. “That leadership experience at a broad range of companies, along with her extensive digital strategy expertise, make Deb an excellent addition to our board.”
Kevin Slawin, Trustmark President and CEO, added, “The employee benefits market is changing quickly, most recently spurred by the trend toward more hybrid in-office and remote work environments. Deb has led a number of companies through successful digital transformations, always focused on enhancing the customer experience and driving growth. Her insights as a board member will be highly valuable as Trustmark advances its own digital transformation aimed at offering flexible employee benefits that easily adapt to and support a changing workforce.”
Isobar US, a Dentsu International company, offers digital strategy, technology and experience design services. During her tenure, Boyda led the company to year-on-year profit growth and completed the successful acquisition of Digital Evolution Group. She also established Isobar Federal, a new, stand-alone company focused on providing innovative customer experience and technology solutions for the federal government. Prior to Isobar, Boyda was President at SapientRazorfish and held leadership roles at Beam Suntory, Miller Coors, Ogilvy & Mather and Leo Burnett. Boyda is a member of the Board of Directors of Wells Enterprises, where she currently chairs the compensation and talent management committee. In addition, Boyda serves as a director of The Chicago Network, an organization committed to the empowerment of women in leadership.
Boyda earned her BA in English and American Literature at Harvard University and an MSA, Integrated Marketing, at Northwestern University.
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