TruePoint’s Work Readiness Program Helps Young Professionals Actualize Full Potential Within Marketing, Communications Industries

• Marketing Communications Agency Provides 6-Week, Online Professional Development Certification for Students Entering the Workforce

TruePoint Communications, an integrated marketing communications agency, announces the launch of its Work Readiness Program. The 6-week training program is part of TruePoint’s commitment to shaping the marketing and communications industry so that all professionals can realize their full potential.

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The virtual program is designed to serve first-generation college students, predominantly those who are Black, Latino/Hispanic and Asian. Statistically, minority students and young professionals have disproportionate job placements and earnings in the fields of marketing and communications.

The program follows a 6-week online learning curriculum that covers resume writing, interviewing and soft skills and hybrid working norms, among other topics. Following successful completion, students will earn a digital certificate noting their accomplishment, and TruePoint will include them in a job placement program to help catalyze their professional careers in marketing, PR and communications. Employers can sign up for notifications when young professionals complete the program, providing an active pipeline for job placement.

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“TruePoint has consistently scaled, creating a fast-paced environment focused on business growth and opportunities that propel our community forward. As a first-generation college graduate who navigated the workforce on my own, it is important for me to do what we can to support and equip young professionals,” said Jessica Nunez, president of TruePoint Communications.

The Work Readiness Program was created out of TruePoint University, the agency’s professional development and training platform. TruePoint University includes the agency’s annual Student Career Day, a much-anticipated industry event, providing sound business and job-hunting advice to help prepare participants for a bright future in social media, public relations, marketing and communications.

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