Healthcare Organizations Must Transform Digital Experiences Between People and Technology to Lead the Future of Care, Finds Research From Accenture
Healthcare organizations need to become more collaborative in creating new digital healthcare experiences to help customers feel engaged, important and informed, according to research from Accenture.
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Based on a survey of 259 payer and provider healthcare executives, the report — Accenture Digital Health Technology Vision 2020 — notes that the vast majority (85%) of executives believe that technology has become an inextricable part of the human experience. Furthermore, 45% of those polled said that rapid advancements in new technologies and scientific innovations are positioned to disrupt their industry.
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“The intersection between digital technology and healthcare experiences has certainly accelerated with the COVID-19 pandemic, and leading the future of care will demand rethinking core assumptions about the intersection of people and technology,” said Dr. Kaveh Safavi, a senior managing director in Accenture’s Health practice. “People’s perceptions of and relationships with technology are changing, and to adapt, healthcare payers and providers need to redesign digital experiences.”
The research found that 69% of healthcare payers and providers are already piloting or adopting artificial intelligence, which will enable fluid interactions between human and machines. Yet only 39% said they have inclusive design or human-centric design principles in place to support human-machine collaboration.
In addition, more than two-thirds (71%) of the executives believe that robotics will enable the next generation of services in the physical world, yet 54% believe that their employees will be challenged to figure out how to work with robots.
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