Beeline and The Mom Project Create Diverse, Socially Conscious Talent Cloud
Beeline, a global leader in software solutions for sourcing and managing the extended workforce, and The Mom Project, the nation’s leading digital talent marketplace and community focused on women and diversity, are excited to announce Beeline Diverse Talent Cloud powered by The Mom Project, an inclusive platform designed to rapidly accelerate holistic diversity within Fortune 2000 external workforces.
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The gig economy has been on a steady rise in Corporate America for many years, with COVID-19 heightening the need for agile, flexible and highly skilled work. New remote work policies are expanding many of these opportunities to a large, more diverse population. In the next 10 years, enterprise gig work is forecast to grow by 40%, and within that growth, technology-enabled communities, or talent clouds, have been growing at 19% year over year.
With the launch of Diverse Talent Cloud, Beeline and The Mom Project are taking a significant step towards ensuring that equal representation is at the forefront of these workplace transformation trends. Diversity isn’t just a metric to strive for, but an integral part of a successful company, serving as a key driver of innovation. According to a McKinsey & Co. study, diverse teams outperform their less-diverse peers by 25-36% as these companies develop more relevant products and services because they are more in tune with customers’ ever-changing needs. Their adaptability is a result of varying backgrounds and perspectives resulting in an array of insights, ideas and solutions.
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“Diversity, equity and inclusion initiatives typically address companies’ full-time labor, but neglect their equally important extended workforce,” said Doug Leeby, CEO of Beeline. “We don’t believe that is due to a lack of desire, but rather a lack of viable and easily implementable solutions. Diverse Talent Cloud is an effective, plug-and-play answer. Our values are closely aligned with those of The Mom Project and we have enjoyed a strong, results-based partnership for over a year. Together, we will help companies achieve their DE&I goals.”
The Mom Project was created to ensure women can choose to remain active in the workforce through every stage of their lives. Since launching in 2016, The Mom Project has become the leading career destination for women, connecting more than 350,000 moms, dads, and allies to over $100 million in economic opportunity. Beeline Diverse Talent Cloud powered by The Mom Project will extend The Mom Project’s inclusive technology built to address the needs of women and women of color to a wider circle of holistic diversity, including gender, ethnicity, disability, sexual orientation and veteran status.
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