Zapier Launches Automation Confidence Index

Zapier — the leader in productivity automation —  today announced a new quarterly report conducted by the Harris Poll to study how knowledge workers use and benefit from automation software (i.e., software designed to automatically complete tasks/processes).

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Knowledge workers are using automation to complete tasks faster, improve organization, and reduce human error

• 43% say automation software helps them complete tasks faster
• 41% note automation software helps them be more organized at work
• 38% believe automation software improves the way they work overall
• More than a third (36%) say automation software helps themselves and their team focus on important work
• 31% note they want to reduce human error and oversight in everyday tasks

An overwhelming majority (96%) who use automation say it benefits their work

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• 44% save time by using automation software
• Nearly 2 in 5 (39%) note automation software enables them to complete projects faster
• 38% say automation software reduces the number of errors in their work
• 37% get more done with automation software

Not everyone is implementing automation tools yet – Zapier’s Automation Confidence Index found that a third (33%) are unsure how it will be useful to their job right now and 23% did not know it was an option. Nearly 1 in 5 (17%) noted the barrier to using automation software is that their workplace is not tech-savvy.

Methodology: This survey was conducted online within the United States by The Harris Poll on behalf of Zapier from August 4-6, 2020 among 1,198 employed U.S. adults ages 18 and older among whom 912 are knowledge workers (primarily work in a professional setting and use a computer as part of their job).

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