Wrike Updates Brand Identity and User Interface to Support the Rapid Growth in Amount and Complexity of Digital Work
To address the “next normal” and focus on the rapidly growing volume and complexity of digital work, Wrike, the most versatile collaborative work management platform, launched Reimagined Wrike.
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Wrike’s founder and CEO, Andrew Filev, says of the changes, “We continue a decade-long tradition of leading the category through product innovations that bring the benefits of work management to more and more customers. As many companies are scaling digital work, they face a new set of challenges from visibility to security to usability to automations, and we are really proud to push digital workspace forward in all of those areas.”
The Reimagined Wrike launch consists of two equally vital changes – one in user experience, the other brand.
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The Wrike User Experience Reimagined
The new Wrike experience developed from extensive UX research and user feedback as many of our customers scaled from small teams to thousands of users. The changes solve information overload and discoverability, keeping the interface elegant and approachable as businesses add more users and teams—and as the business grows. The changes will help customers tame the ever-growing complexity of their digital work. As digital workflows typically span across multiple teams, the updated Wrike experience makes it easier to “Work As One” while offering industry-leading privacy controls.
Wrike’s refreshed brand identity brings to life its mission to help customers do the best work of their life. A combination of rich illustrations and real-people photography conveys the impact that people make in this new digital world. The principles that guide Wrike’s new identity are to keep it simple, clean, and impactful.
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