Ivanti Wins Eleven 2021 MUSE Creative Awards for Everywhere Workplace Brand Launch

• The Company’s Bold Brand Strategy and Creative Work Has Received Top Honors in the Corporate Identity Integrated Marketing, and Video Categories

Ivanti, the automation platform that discovers, manages, secures and services IT assets from cloud to edge, announced it had won 11 MUSE Creative Awards for its Everywhere Workplace brand launch. The company’s bold brand strategy and creative work has received top honors in the Corporate Identity, Integrated Marketing and Video categories.

Taking in 4876 entries from all over the world in both the MUSE Creative Awards and the MUSE Design Awards, the competition has demonstrated itself to be one of the leading programs in honoring excellent individuals in the creative and design fields.

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“It’s an honor to be named the winner of 11 MUSE Awards for our brand strategy and creative work. This was a truly company-wide effort, with everyone coming together to define an authentic common purpose,” said Melissa Puls, Chief Marketing Officer, Ivanti. “The need to manage, secure and service the technologies that enable people to work remotely has never been more important. We look forward to continuing to enable employees to thrive and securely access networks and data anytime, anywhere, and on any device.”

Following the acquisition of three category-leading technology companies, Ivanti needed to introduce itself to a larger audience of business customers. To meet the moment and accurately reflect the true capabilities that the company now offered, Ivanti strategized and unveiled a new humanized brand that centered on a critical purpose: to make the Everywhere Workplace possible. Ivanti does this by fulfilling its mission to find, heal, service and protect every device, everywhere – automatically. To make the brand stand out, Ivanti updated its corporate language and colors to bring the brand to life across every touchpoint, articulated Ivanti’s reason for being, and created a brand that customers love to work with, and employees love to work for.

The awards stay true to their objective of honoring professionals in both creative and design spaces, promoting the entrants’ excellent works in spite of the changing times wrought by the pandemic. All this is only possible with the commitment shown by the International Awards Associate (IAA), creator of the awards. “Evidently, the new normal has brought about changes to how people operate in the world.” said Kenjo Ong, CEO of IAA. “Despite the challenges, these individuals have shown remarkable tenacity in their continued excellence, which is clearly demonstrated in their works.”

IAA upholds impartiality by enacting strict assessment criteria and organizing a jury made up of industry professionals. The jury then selects individuals whose works distinguishes themselves, in hopes that these people would then set new benchmarks in their fields.

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The Jury and Evaluation Process

With as many as 46 jurors from 25 countries, the awards ensure that a diverse panel of qualified professionals are adjudicating the competition. These individuals can be found working under leading companies from the creative and design industries, such as Associate Creative Director of MullenLowe Renato Barreto, Visual Communication Design Specialist at United Nations Children’s Fund Shangning Wang, Creative Director of BEAMY Ronn Lee, Creative Director of ADBRAIN Inc. Masanori Eto, Dr Adjunct Associate Professor and Design Director of Irving Smith Architects Jeremy Smith, Founder and Creative Director of Kre8ive Partners Mark Turner, Owner and Founder of UArchitects Misak Terzibasiyan, etc.

Every entry is assessed based on relevant standards pertaining to their respective industries in order to ensure impartiality. Further, blind judging is exercised, as such jurors are only able to assess each entry purely on its own merits.

Participation of International Brands

The MUSE Creative and Design Awards received entries from distinguished companies such as McAfee Brand and DX Team, Groove Jones, MIKADO International, Baston, 4129Grey Advertising Agency, Mercurio Design Lab S.r.l., TANSEISHA Co., Ltd., Polestar, Hany Saad Innovations, ReScan, and ShenZhen Lingyun creative packaging design Co., Ltd.

There were also submissions from entrants who produced work for other famous organizations, such as Verizon, Silks Hotel Group, Advance Auto Parts, IKEA, IBM, Michelin, GT America, GEMDALE, Midea Real Estate Group Co., SHIMAO GROUP, Colgate Palmolive, Calpis, Vista Alegre, and Hines.

“With our platform poised to support a burgeoning industry of creative and design professionals, we remain optimistic in the potential of these industries,” Kenjo said. “The team in IAA bears witness to the professionalism and excellence displayed by these individuals who persevere in spite of recent hardships. We will continue to endure and uphold this platform for those who need it, and in turn, we hope to see these talents rise in fame and glory.”

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