Zinnov And Microsoft Launch A Study On The Indian Gig Economy And The Role Of Technology In Driving Growth For The Sector

Gig workers will play an instrumental role in enabling India’s USD 5 Tn economy, with the current 7.7 Mn-strong gig workforce leading the charge. With this talent pool set to more than triple to a massive 23.5 Mn by 2030, these workers will generate USD 250 Bn of work, notes a joint study by Zinnov and Microsoft. Zinnov, a leading global management consulting and strategy advisory firm, along with Microsoft, released the findings of the study titled, ‘Unlocking the Power of the Gig Economy with Cloud PC’, which highlights how technology will be critical in enabling the gig economy.

The joint study also explores the industry challenges that the gig workforce faces, and reveals that in the post-pandemic business environment, Finance & Insurance, and IT sectors are witnessing 31% and 20% increased engagement with gig workers. Pre-pandemic, nearly half of all gig workers were concentrated in two sectors – Retail Trade and Transportation, which is rapidly giving way to nearly 35% of gig workers being employed in the IT sector. In fact, soon every third ’employee’ of an IT organization will be a gig worker. This is especially significant, given the current dichotomy of mass layoffs and skilled labour shortage that companies are grappling with. As organizations explore new, innovative business models to circumvent this dichotomy, they will increasingly engage with the rising gig economy.

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Engaging with the gig economy is not only beneficial for enterprises, but gig workers as well, notes the study. Viewed through the economical, operational, and innovation lens, gig workers benefit through high-paying, multiple short-term jobs that enable flexibility. It also allows for rapid upskilling while in some cases, enables investment in passions and interests that pay them. For enterprises, engagement with the gig workforce ensures cost savings, flexibility of an ad-hoc, project-based working model that can be scaled or descaled quickly, enable quick onboarding, and access to highly skilled, niche talent.

However, engaging with gig workers comes with its own set of challenges, including concerns around data security, IP theft, access management, cultural orientation, etc. And these challenges span across planning, onboarding, execution, and payment phases in the lifecycle of gig workers. The study reveals that more than 70% of CXOs feel that Onboarding and Execution are the two difficult yet crucial phases, addressing which can enable widespread adoption of the gig economy model. Technologies such as Cloud, Artificial Intelligence (AI), and Cybersecurity are being leveraged to address such challenges in a transparent and productive way.

Cloud technology, which enabled the seamless transition to remote work, will be critical in addressing the challenges of the gig economy. It enables independent professionals such as gig workers to operate remotely, communicate freely, and navigate financial and technical complexities with dexterity and ease. Products such as the Windows 365 Cloud PC combine the power and security of the Cloud with the versatility and simplicity of the PC, empowering both gig workers and enterprises to collaborate from anywhere in the new world of work.

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Rajat Kohli, Partner at Zinnov, commented, “The current dichotomy of skilled talent deficit and layoffs, underscore the importance of a strong gig workforce strategy. With every enterprise in need of digital skills such as AI, Automation, Data Analytics, etc., leaders will look to the gig workforce to fulfil short- to medium-term projects on an ad-hoc basis. With the percentage of gig workers in IT organizations expected to touch 35% in the near future, newer enabling engagement models and platforms will take center stage. Hence, products such as Microsoft’s Cloud PC will act as two-way enablers. On one hand, they will become critical in overcoming the barriers for widespread gig economy adoption and enable cost and time savings for enterprises. On the other, they will enable seamless gigs, offering flexibility and upskilling opportunities for the gig workers.

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