Digital Adoption Professionals Emerge as Key Players in AI Transformation, New WalkMe Survey Reveals
WalkMe celebrates Digital Adoption Platform (DAP) Professionals Day with new survey data
WalkMe, a leading provider of digital adoption solutions for effectively navigating technology change, today announced the results of its annual DAP Professionals Survey. The survey results highlighted the pivotal role DAP professionals play in driving innovation and transformation, notably in regard to integrating AI into daily workflows.
Key Survey Highlights
- Widespread AI Adoption: Nearly 60% of DAP professionals are utilizing AI products or solutions in their daily tasks. AI is already impacting digital adoption projects, making processes more efficient and effective.
- Most Sought-after AI Use Cases for DAP Professionals:
- Task Automation: 29.4%
- Streamlining Workflows: 28.3%
- Application Walkthroughs/Guided Tours: 21%
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- AI Adoption Challenges: 38% of DAP professionals report that less than a quarter of their organization uses GenAI tools, and another 15% indicate no GenAI use within their company. Roadblocks include lack of technical knowledge, regulatory or security concerns, and insufficient change management. This highlights a tremendous growth opportunity for DAP professionals.
- Notable Upward Mobility: In North America, DAP professionals see significant increases in salary as early as 1 to 2 years into their digital adoption career. The results show potential for rapid advancement, with 68% of DAP professionals in North America earning more than the median salary.
- In an effort to remove barriers to learning, all certification exams within the Digital Adoption Institute (DAI) are now free of charge for WalkMe customers. Learn more here.
- Remarkable Growth as a Profession: Over 7,000 professionals currently include WalkMe on their LinkedIn profiles, a 169% increase from 2020.
“As organizations face an imperative to tap into generative AI technologies, DAP professionals play a vital role integrating AI into enterprise workflows,” said Brittany Rolfe Hillard, VP Customer Experience & Engagement at WalkMe. “This recent survey highlights the adaptive nature of DAP professionals and their crucial role in driving digital transformation across industries.”
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