Cleo and UrbanSitter Partner to Launch Accessible, Affordable and Safe Childcare Solution Designed for Companies to Support Working Parents
Cleo Care Offers Employers a New Way to Support Working Parents: with Care Provider Match, Co-op Care and Weekly Milestone-specific Programs
Cleo, the support system for working families, announced a partnership with UrbanSitter, an online and mobile service that enables parents and caregivers to connect through people they know, to launch a new solution designed to address the lack of support and childcare available to working families as businesses transition to the next stage of COVID-19’s impact and prioritize getting working parents back to work. Designed to support families looking for affordable and safe solutions to fill the void made by closures of schools, summer camps, and daycares in the next 3 months, as well as employers looking to support one-third of the U.S. workforce that are working parents, Cleo Care presents a novel and localized solution.
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Available to launch to employers this month, Cleo Care powered by UrbanSitter combines a unique program of family “Co-Op” matching alongside concierge care provider vetting and selection to create affordable childcare options for parents. Member families will also receive weekly programs and 1:1 coaching from Cleo’s expert network of child development specialists, including milestone-focused programs that will help parents, care providers and their children stay on track with enriching activities and tips.
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Addressing a crisis point for 30.5M working families
The new product was designed by Cleo and UrbanSitter teams who continue to experience the challenges of working parents of young children firsthand as they saw their thousands of members ask for more help in the last two months. A recent study conducted by Cleo of its international membership of working parents of children from 1 day old to 5 years old brought these needs to life, finding that:
- >50% don’t have childcare
- 20% of working parents surveyed said that either they or their partner are considering leaving the workforce to care for their children.
- 37% of working parents surveyed are considering having family move in with them
- 16% of working parents surveyed are considering packing up and moving closer to family