Higher-ed marketing leader to champion Ellucian’s digital transformation solutions
Ellucian, the world’s leading provider of software and services built to power higher education, announced that it has appointed Sharon Loeb as its chief marketing officer (CMO). Loeb is a seasoned marketer, strategist and business leader, with an extensive background in education technology.
HR Technology News: HR for Health and Henry Schein, Inc. Announce Exclusive Business Relationship to Provide Doctors with New Solutions to Simplify Human Resources & Payroll
“Now more than ever, institutions are looking to technology as a driver of student success”
“I am truly excited about the experience, energy and vision Sharon will bring as we move ahead in our mission to lead the digital transformation of higher education in the cloud,” said Ellucian President and CEO Laura Ipsen. “Under Sharon’s leadership, Ellucian marketing will engage more deeply with customers, empowering innovation at this time of rapid change and further elevating Ellucian as the leading higher education technology partner to institutions around the globe.”
HR Technology News: Codility Raises $22M Series A Investment Led by Oxx and Kennet Partners to Help Enterprises Predict Which Candidates Will Make Stronger Engineering Hires
“Now more than ever, institutions are looking to technology as a driver of student success,” said Loeb. “Ellucian’s singular focus on higher education, combined with cloud solutions that empower institutions to be agile, efficient and data-driven, are helping our customers meet unprecedented challenges. I am thrilled to join Ellucian and look forward to building transformative marketing strategies focused on the customer experience, as we help them thrive no matter what comes next.”
As CMO, Loeb will join the Executive Leadership Team and drive strategic marketing initiatives and growth focused on digital transformation and the move to cloud. She will lead all aspects of the global Brand Marketing, Field Marketing, Solutions Marketing, Global Programs, Marketing Communications, and Marketing Operations organizations.
HR Technology News: Mercer’s 2019 Global Talent Trends