Sitemetric Raises Strategic Investment to Accelerate Customer-Focused Innovation and Growth

Organization DevelopmentHR TechnologyNews

By Business Wire On Feb 12, 2025

Investment fuels expansion of industry-leading construction jobsite & workforce management platform

Sitemetric, the industry-leading connected jobsite and workforce management platform, announced today that an affiliate of Gemspring Capital Management, LLC (“Gemspring”) has made a strategic growth investment in the company. This investment will enable Sitemetric to accelerate innovation, expand product offerings, and enhance customer success for its rapidly growing base of commercial construction owners, general contractors, subcontractors, and workers. Terms of the transaction were not disclosed.

Sitemetric’s technology transforms how the construction industry connects and integrates its workforce and jobsite operations. The company provides a comprehensive, scalable platform that helps customers improve safety, security, and overall success of their projects across their portfolio and enterprise.

With operations across the U.S., Sitemetric has quickly become a go-to partner for the most forward-leaning owners, general contractors, subcontractors, and workers, providing solutions spanning workforce management, safety, security, reporting, communications, and logistics. The company’s offerings include digital onboarding for companies and workers, smart badging, emergency mustering, real-time location systems, integrated turnstiles, messaging and mass texting, access control, field support, and more.

“Gemspring’s investment, combined with their expertise in scaling software companies, allows us to accelerate our roadmap, enhance our platform’s capabilities, and deliver even greater value to our customers”

“We built Sitemetric with an unwavering commitment to our customers, combining technological innovation with operational excellence to solve the toughest challenges in construction workforce and jobsite management,” said Sitemetric CEO Brian Thomas.

Today, over 60% of the largest U.S. general contractors rely on Sitemetric, with over 10,000+ companies and 450,000+ workers already on the platform nationwide. The company supports all commercial construction project types, including data centers, healthcare, life sciences, industrial, warehouse, distribution, government, aviation, transportation, energy, renewables, residential, hotels, and more.

The partnership with Gemspring will provide substantial resources to scale Sitemetric’s innovation and reach, further solidifying its leadership position with an ever-expanding customer base. “Gemspring’s investment, combined with their expertise in scaling software companies, allows us to accelerate our roadmap, enhance our platform’s capabilities, and deliver even greater value to our customers,” Thomas said. “Through this partnership, we are positioned to provide increasingly powerful solutions that drive safer, more secure, and more successful projects – at the jobsite level, across enterprises, and throughout the industry.”

The funding will enable Sitemetric to invest in product innovation and infrastructure to deliver even larger value to customers on a project and enterprise basis, including AI-enabled products and capabilities; continue hiring and developing great people who share Sitemetric’s customer obsession; expand the customer base while strengthening the company’s brand and reputation for transformative change market-wide.

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