JOYA Launches From Stealth With the First Skin Cancer Prevention & Anti-Aging Employee Benefit Platform
$5 Million Seed Funding to Revolutionize Skin Health and Wellness Access at a Lower Cost
JOYA, the first employee skin health and wellness benefit platform, announced its emergence from stealth mode with $5 million in seed funding from LUX Capital, Mosaic General Partnership, Arsama Trust, and Joyance Partners. The funding will support team expansion, product development, market growth, and increased access to providers. Additionally, Dr. Neshat and Fatima Husain will join JOYA’s Board of Directors.
“Skin is our largest organ, playing a vital role in our health, mood, and confidence. At JOYA, we believe prevention is better than the cure – that’s why we strive to offer affordable preventative skin services so that everyone can enjoy the benefits of healthy, vibrant skin”
“Skin is our largest organ, playing a vital role in our health, mood, and confidence. At JOYA, we believe prevention is better than the cure – that’s why we strive to offer affordable preventative skin services so that everyone can enjoy the benefits of healthy, vibrant skin,” said Mike Jafar, Founder and CEO of JOYA. “This is just the beginning for JOYA, and we are excited about the future possibilities as we continue to grow and evolve our platform.”
The combined skin health and wellness U.S. market is valued at over 30 billion and growing around 10% annually, yet it remains under-penetrated due to access, cost and education. JOYA is tapping into the growing demand for healthy, youthful skin by integrating aesthetic benefits with essential skin cancer screenings. JOYA connects employees to a network of vetted experts, providing convenient access to both preventative screenings and personalized treatments at an affordable cost.
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“JOYA is bridging the gap between health, wellness, and aesthetic care at a time when skin-related conditions are becoming a significant cost driver for payers, employers, and patients,” said Fatima Husain, Co-Founder and Managing Partner of Mosaic General Partnership. “We are thrilled to partner with JOYA as they pave the way for a new type of health benefit. Mike and his team have identified a critical unmet need in the market, offering a valuable resource that will benefit both employers and employees.”
Consumers are increasingly prioritizing anti-aging and wellness, often investing more in these areas than in healthcare overall. They seek effective, science-based solutions from trusted providers that focus on both aesthetics and preventative care. JOYA addresses two critical challenges: access and affordability, ensuring that employees receive expert, reliable care—at a price that fits their budget. In fact, 70% of surveyed consumers believe that skin health and wellness benefits are just as important as vision and dental care.
“As more people across all age groups are diagnosed with skin cancer, JOYA is making a remarkable difference by improving access to both preventative care and aesthetic treatments. I’m proud to support a company that ensures 100% of its members receive annual skin cancer checks, along with services that enhance skin health, boost mood, and build confidence, compared to just 20% of the general population.” said JOYA’s Chief Medical Advisor, Dr. Anthony Rossi, MD, FAAD, FACMS.
JOYA is the first and only employee benefit dedicated to preventative skin health and wellness. Based in Irvine, California, JOYA aims to provide personalized access to services like skin cancer screenings, treatment for skin conditions, anti-aging, acne and hair loss care through trusted providers—all at an affordable cost.
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