Cricut Released Findings of Their Women’s History Month Survey

The Cricut survey uncovers insights from female consumers at various stages of life across the United States exploring attitudes towards mental health, inspiration, and the importance of having a creative outlet in their lives.

Cricut, Inc., the creative technology company,  released findings of their Women’s History Month survey.

Right after what some are calling the “Year of the Girl” – from the Barbie movie to girl math and girl dinners, to Beyoncé and Taylor Swift dominating global pop culture – Cricut highlights the need for women to turn their attention inwards to prioritize their well-being and foster supportive communities with other women.

It’s no secret that women wear many hats in their daily lives, personally and professionally. Cricut commissioned a survey of more than 3,000 women aged 25-55 in the U.S. and found that 60% of women feel overwhelmed with their various roles and daily responsibilities. The research uncovers insights from female consumers at various stages of life across the United States exploring attitudes, behaviors, and aspirations towards mental health, inspiration, and the importance of having a creative outlet in their lives.

“Our priority is creating quality products that can be used and enjoyed at various moments in users’ lives,” said Jennia Parkin, Cricut Vice President of Global Product Management. “Cricut is my convenient crafting companion for holiday decor and gifts, creative and quality time outlet for projects with my kids, label maker for organization around the house, and so much more. The Cricut experience is far from limited, just like the different roles we play daily as women.”

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Key Takeaways from the Survey Include:

• Women are drawing inspiration from each other: with 71% reporting they draw inspiration from and feel empowered and supported by other women.

• Younger generations are among the highest, with 76% aged 25-35 drawing inspiration from and feeling empowered and supported by other women, compared to 69% of women aged 36-45 and 66% of women aged 46-55.
• 65% of women do not prioritize their self-care, stress relief, or activities/hobbies as much as they would like.
• 85% of women who parent would like to spend more time practising self-care, compared to 73% of women who are non-parents.
• 7 in 10 women feel it is important for them to have a creative outlet to express themselves, and 74% consider creating, crafting, and DIY projects to be a productive or stress-relieving activity.
• Looking beyond themselves, more than half (57%) often think or worry about the mental state of female friends and family.

“As a company with an expansive female user base, I am consistently inspired by our member’s creativity,” said Ashish Arora, CEO of Cricut. “We want to celebrate women not just during Women’s History Month or International Women’s Day, but every day. We’re committed to providing an experience that enables women to prioritize themselves, unleash their creative potential, and make certain tasks simpler in their lives.”

Cricut worked with Censuswide to survey 3,011 women in the US, aged 25-55 between February 2 and February 9, 2024.