Staffbase, a leading provider of employee communications management platforms, in partnership with Brilliant Ink, released its second annual Internal Communications Salary revealing how much money internal communications professionals earn—and how experience, location, industry, and other demographics impact earnings.
“We’ve collected salary data from over 1,000 internal communications professionals from around the world, and now we’re excited to share the results,” said Kyla Sims, Staffbase’s Principal Audience Engagement Manager, Brand and Audience. “The work behind this report is dedicated to all the internal communications professionals who are shaping the future of work and showing us all the power of communication. These are the people that inspire us at Staffbase every day.”
Jackie Berg, Head of Research and Business Development at Brilliant Ink, said, “We are on a mission with Staffbase to show annual working trends and salary insights for professionals working in internal communications. It’s time for salary visibility in this industry and this report will help professionals see if their pay falls within industry standards for their region.”
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Between July and August 2022, more than 1,000 communicators participated in the study with nearly 900 being full-time, in-house IC professionals, predominantly from the United States, United Kingdom, Canada, Europe, and Australia/New Zealand.
The purpose of the report is to determine:
- How much comms pros with similar backgrounds and experience are paid
- Better understand who the IC pros are and identify their value for companies
- What attributes and designations can help negotiate a higher salary
- How team sizes and structures vary across the industry
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Key Data Insights
- Experience pays – IC pros with at least eight to 10 years of dedicated IC experience tend to have salaries that are 22% higher (around $20,000 USD more) than peers with the same level of professional experience but less IC experience.
- The average salary in the U.S. is $103,000 (USD) with an average of 13.5 years of professional experience
- The average salary in Canada is $83,600 ($USD equivalent) with an average of 11 years of professional experience
- The average salary in the U.K. is $56,100 ($USD equivalent) coming in the lowest, with an average of 11 years of professional experience.
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