Visual-based Personality Assessment Platform Traitify Raises $12M Series B Funding

JMI Holdings, LLC invests in platform upending the employee recruitment process

Traitify, a visual-based personality assessment SaaS platform, announces $12 million in new funding. The round, led by JMI Holdings, LLC, will accelerate Traitify’s product advancement initiatives aimed at hourly workers and expand product development teams.

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Traitify announced it has raised $12M in Series B funding for their visual-based personality assessment SaaS platform to accelerate product advancement initiatives aimed at hourly workers.

Traitify’s scientifically-backed and user-focused personality assessment puts the power of personality data to work for the modern employer. By utilizing recruitment process automation, employers can quickly identify the best-fit candidates, especially in a high volume and high turnover environment. Benchmarking, prioritization and selection capabilities allow candidate and employee data to be compared for a comprehensive understanding of best fits and benchmarks for new hires.

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“In the current business climate, HR teams are receiving an influx of applications, requiring them to sort through hundreds, if not thousands, of applicants, and sometimes causing systems to crash. This leads to stress for both the organization and the candidate,” said Dan Sines, CEO at Traitify. “Traitify is helping teams navigate through this influx and providing them with necessary data at scale to find the best candidate for their needs.”

Starting from the first touchpoint on an employer’s careers page, through application, hiring, and ongoing learning development, Traitify’s data and insights help candidates, employees and employers better understand themselves and predict performance. In less than two minutes, candidates work through Traitify’s Big 5 assessment providing both the candidate and company insights on the candidate’s career interests.

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