Infobase Announces Relaunch of Ferguson’s Career Guidance Center
Database Empowers Users with Essential Content and Digital Tools for Lifelong Career Development
Infobase, the award-winning provider of the Infobase Media Cloud and the Infobase Learning Cloud, today announced the relaunch of the award-winning Ferguson’s Career Guidance Center, with extensive new and updated multimedia career content, a fully responsive and intuitive new design, and powerful new interactive tools and resources to help users better navigate the world of career exploration, planning, preparation, and readiness.
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“The new Ferguson’s Career Guidance Center is an unparalleled resource for lifelong career exploration and planning,” said Paul Skordilis, president and CEO of Infobase Holdings. “It offers a wealth of resources to support users at every step of their career journey. With the database’s enhanced design and new features and functionalities, users in middle school continuing all the way through adulthood will find valuable and actionable information for their professional lives.”
“I don’t know of any other career resource that offers the range—or depth—of career information that we have in Ferguson’s Career Guidance Center. Whether users are looking to assess their career goals and interests, plan their education, explore professions, learn workplace skills, find apprenticeships and internships, or conduct a job search, Ferguson’s delivers the appropriate experience,” added James Chambers, Editor-in-Chief at Infobase. He also noted the database’s wealth of proprietary content, including the hundreds of video interviews with working professionals and the directories of apprenticeships and internships that can’t be found anywhere else.
The 2020 career landscape is changing fast, with new opportunities, new challenges, and new expectations, especially in light of the COVID-19 pandemic. Ferguson’s Career Guidance Center has been completely redesigned and reimagined to reflect this new world, with faster access to the database’s up-to-date information and resources, presented in engaging multimedia formats, with enhanced tools and functionality.
“We kept trends in careers, education, and employment top of mind as we rebuilt the database and expanded the content,” said Chambers. “It is an excellent starting point and an excellent touch point to come back to over time, as users’ interests, goals, and personal needs change.”
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New features and enhancements of Ferguson’s Career Guidance Center include:
- Cleaner, clearer, more visual design
- Easier, faster access to all core content, with spotlights on high-interest and important areas
- Main navigation available from anywhere on the site
- Fully responsive and mobile-friendly—get the information you need on the go
- A wealth of new content, including:
- New content on emerging professions
- Two all-new financial aid databases
- Newly expanded articles and proprietary directories of internships and apprenticeships
- New and updated articles and resources addressing the employment concerns of minorities, people with disabilities, and women
- New interactive Career Assessment Tools with an all-new interface
- And much more
- Enhanced multimedia experience, with videos embedded in Profession profiles and integrated throughout the database
- More powerful and extensive search
- Convenient new ways to browse and filter search results
- Improved video landing page, enabling fast access to all video content in one convenient place
- Accessibility improvements, including new VPAT, to provide a comfortable user experience for all users
- New dynamic citations in MLA8 and APA formats
- New Read Aloud
- And much more!
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