Universum presents its annual ranking “The Most Attractive Employers of Colombia” showing companies such as Google, Ecopetrol, Gobierno and Grupo Bancolombia capturing the attention of new generations.
HR Technology News: TecHRSeries Interview with Elan Amir, CEO at MeasureOne
Ranking of the #MostAttractiveCompaniesColombia in 2020 is live at http://universumglobal.com/rankings/colombia
- Banks, Education, and Marketing are the preferred industries
- Decrease in salary expectations and increase of interest in secure employment
- Gender gap reached 11%
As Generation Z enters the workforce it is crucial to understand its expectations. In 2020 young talent prioritize companies that offer professional training and represent a good reference for a future career.
HR Technology News: DHGE Launches Resilience Program for COVID-19 Frontline Workers
Universum, global leader in employer branding, presents each year this ranking with the most attractive companies for students. In 2020, 19.085 students participated during October 2019 – April 2020.
What are they looking for?
One of the main conclusions was the increase in interest for a secure employment, a trend present in every field of study that reflects the worldwide economic uncertainty.
Regarding salaries, the average monthly expectation is $2’928.402, less than in 2019 when students expected $3’035.948
There is also a gender gap. Men expect to earn $3’064.920 while women expect $2’722.761, a difference of 11%.
“Students are conscious of the global economic uncertainty; therefore, their priority is a job that offers training to be able to outstand in an extra-competitive market”