University Canada West (UCW) Expands Educational Offering Beyond Their Renowned Business Courses
University Canada West (UCW) has come a long way since it was founded in 2004 by accomplished academic and distinguished scientist Dr. David Strong. Despite the challenges faced by everybody in 2020, UCW has seen two of its programs earning NCMA accreditation, an innovative-driven new partnership with the Digital Marketing Institute (DMI), and has expanded its repertoire of short courses with two new additions.
“We are thrilled to be partnering with DMI to make their digital marketing expertise available to our future business leaders”
Dr. Strong set out with a clear vision to create an independent university that was accessible to all, with a practical focus and an emphasis on teaching excellence. Since then, UCW has proven itself with continual growth and has defined itself as a class-act educational provider renowned for being an innovative business and technology-oriented, teaching-focused institution with close connections to the business world.
Cyndi McLeod, CEO of Global University Systems Canada, the parent company of UCW, says: “University Canada West and GUS Canada are delighted to welcome many new partners in 2021. We have a number of new partnerships on the horizon and we look forward to collaborating with so many innovative companies this year. UCW is committed to serving as a bridge between our students and the business industry.”
UCW’s Master of Business Administration (MBA) and Bachelor of Commerce (BCom) programs recently received NCMA National Accreditation from CIM | Chartered Managers Canada. Receiving Nationally Accredited with Chartered Managers Canada (NCMA) status directly benefits UCW’s MBA and BCom students, as those currently enrolled in the MBA and BCom programs are now entitled to a free Associate Membership with the association, giving UCW students the chance to belong to Canada’s chartered management and leadership association while earning their degree. Additionally, Associate Members can participate in all the networking and professional development opportunities the association offers, helping them get ready for their new careers after they graduate.
The recently established Innovation Hub brings innovation and the latest in technology to every aspect of the university. As of the Fall term of 2020, UCW MBA students will receive an associate level certification from the Digital Marketing Institute on successful completion of the marketing course, thanks to a pioneering new partnership that will integrate DMI’s industry-leading digital marketing certifications into UCW’s MBA program. In the spring semester, students will be given the chance to take a set of three digital marketing electives, which will set them up to take DMI’s Pearson VUE test allowing them to get certified as a Digital Marketing Professional in addition to their MBA degree from UCW.
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This partnership not only brings DMI’s world-leading certification to UCW’s MBA program but it will also bring one of DMI’s programs to the university’s online course offerings; as of September, DMI’s Certified Digital Marketing Professional program was added to UCW’s new line up of short courses. These are focused on technology that can help young professionals gain valuable and industry-specific skills in a short amount of time, whether they are exploring a new career path or are looking to develop particular skills that will set them apart in the competitive job market.
“We are thrilled to be partnering with DMI to make their digital marketing expertise available to our future business leaders,” said UCW President Brock Dykeman. “UCW is the first university in Canada to develop this kind of partnership offering an opportunity for an additional credential to our MBA students.”
Head of University partnerships at the Digital Marketing Institute John Doran stated, “We view our partnership with UCW as a key strategic partnership in Canada, we knew UCW was the right partner for us when we spoke to their expert faculty, heard about their best-in-class program delivery and their new digital innovation center. We are delighted to set out on this journey in partnership with UCW and look forward to many years of collaboration and success.”
On top of this exceptional partnership and receiving NCMA National Accreditation from CIM | Chartered Managers Canada, UCW has also expanded its repertoire of short courses with two new additions; the Blockchain Entrepreneurship Certificate and the Corporate Social Responsibility course. In November 2020, The University launched the Blockchain Entrepreneurship Certificate which is an online, three-level educational program which pays particular attention to giving students the knowledge, vocabulary and skills needed to manage blockchain and cryptocurrencies in professional situations, as well as enabling them to both understand and apply entrepreneurial concepts as they work with blockchain and cryptocurrency-focused projects in a professional environment. The Blockchain Entrepreneurship Certificate course is taught by George Levy, the best-selling instructor and speaker focused on blockchain and cryptocurrency. He is Division Head of Blockchain at BlocksEDU and Chief Learning Officer at the Blockchain Institute of Technology and has taught more than 60,000 students in more than 80 countries.
The Corporate Social Responsibility (CSR) course aims to provide learners with the foundations in the development and management of CSR strategies, as well as the frameworks used by the world’s largest tech, telecommunications, manufacturing, retail and mining companies. It also provides guidelines to students on the ways they can improve an organization’s environmental footprint, employee engagement, transparency, waste management, human rights performance, community investment and responsible supply chain management. Plus, attendees will also be future-proofed by being taught the tools they will need to develop inspiring initiatives and successfully promote them. With a background in corporate social responsibility, innovation and organizational change, Cameron Jones is the course developer and facilitator for the CSR program at UCW, as well as being widely known for his co-authorship of a book and multiple papers on clean technology, capacity building and carbon mitigation.
Despite the unprecedented situation we all found ourselves in throughout 2020, UCW is still striving to continue to foster a diverse and challenging learning environment focused on the practical application of knowledge and building competencies for leadership and responsible citizenship in a global context.