Celonis Appoints Dave Peterson as Chief Marketing Officer and Christian Flaccus as Chief Design Officer

Peterson, co-founder of Play Bigger and co-author of the book “Play Bigger,” and Flaccus, a tech branding and design maverick from the Hybris founding team, join growing Celonis leadership team

Celonis, the global leader in Execution Management Systems (EMS), announced the appointments of Dave Peterson as Chief Marketing Officer and Christian Flaccus as Chief Design Officer.

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Peterson is co-author of the book “Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets,” which is considered required reading for business leaders on category design, and most recently served as a partner and co-founder of Play Bigger, a category design advisory firm.

Peterson brings to Celonis a 30-year track record in business operations, marketing execution and category design. In his 10 years at Play Bigger, Peterson and his partners designed more than 50 business categories, coached hundreds of business entrepreneurs, and helped their portfolio generate tens of billions of dollars in category and company value.

Prior to Play Bigger, Peterson served as chief marketing officer at Coverity (acquired by Synopsys), chief marketing officer of Aggregate Knowledge (acquired by Neustar), and vice president of marketing and communications at Mercury Interactive Corp. (acquired by HP Software), among other founding and marketing leadership roles.

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Flaccus brings 20 years of experience working with leading brands to develop their brand and digital strategy. He most recently served as the managing creative director for SNK, a leading enterprise UX design and B2B communication agency.

Flaccus was part of the founding team behind Hybris, the pioneering e-commerce platform later acquired by SAP, and he led brand strategy, development and execution for more than 15 years at SAP Hybris.

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