Augmented Reality Company Secures Success Creating Virtual Events For Leading Canadian University

Leading Canadian University, Simon Fraser University (SFU) partners with Augmented Reality company to launch innovative virtual StreetFest! event. Leveraging Mixed Reality events with Aircards, SFU was able to deliver a fully Mixed Reality version of their annual StreetFest! event, a community street festival hosted every year by SFU and neighboring UniverCity community groups.

Leveraging Mixed Reality events with Aircards, SFU was able to deliver an engaging and fully virtual version of their annual StreetFest! event, a community street festival hosted every year by SFU and neighboring UniverCity community groups.

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The virtual StreetFest! was an impressive multi-platform Mixed Reality experience; all entirely web-based, meaning that no app download was required to access the event. It featured both WebVR and WebAR features, giving SFU students and community members the opportunity to connect in real time in a variety of interactive, digital spaces.

With student interaction made increasingly difficult due to necessary Coronavirus restrictions, providing virtual spaces to connect is important to sustain engagement in University life. Through partnership with Aircards, SFU chose to be at the forefront of innovation, utilizing immersive technologies to deliver fully interactive virtual spaces allowing its students to connect back to the campus from around the globe.

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The Mixed Reality event gave students the ability to join virtual spaces using desktop, mobile or VR headset, with simultaneous interaction across all devices.

As part of the Hubs module, Aircards custom created two virtual spaces which were 3D digital twins of real-life, on-campus locations at SFU – including the iconic ‘Academic Quadrangle’. Students were able to join these Hubs spaces together in real-time, featuring a variety of virtual communication tools, including voice and text chat, media sharing and custom avatars.

Located within the Hubs spaces were a series of activation points which enabled students to engage with the custom-made Web-based Augmented Reality (WebAR) mini-games and experiences powered by 8th Wall. These interactive features included a fun AR maze game, SFU Gondola face filter and virtual expo booths which students could tap-to-place in their own home.

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