INVIDI Technologies and Tata Play Revolutionize Television Advertising Landscape in India with Launch of Data-Driven Addressable Advertising

The collaboration leverages INVIDI’s innovative addressable advertising technology, empowering Tata Play to deliver personalised ads to over twenty million connections across Tata Play’s footprint.

INVIDI Technologies, the global leader in advanced TV advertising solutions, has joined forces with Tata Play, India’s leading content distribution and Pay TV platform, to introduce targeted advertising on linear TV channels.

The collaboration leverages INVIDI’s innovative addressable advertising technology, empowering Tata Play to deliver personalized ads to over twenty million connections across Tata Play’s footprint. This marks a significant milestone in the evolution of television advertising in India.

Addressable advertising opens doors to a new realm of possibilities in India, where advertisers can now deliver ads tailored to each identified region or audience cohort, ensuring that every household receives content aligned with their interests. This not only maximizes the impact of advertising campaigns but also increases the value of Tata Play’s advertising inventory.

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“Addressable advertising is a game-changer for advertisers. The technology will not only boost advertising effectiveness but also create an opportunity for small and regional brands to reach viewers of national TV”z

“Addressable advertising is a game-changer for advertisers. The technology will not only boost advertising effectiveness but also create an opportunity for small and regional brands to reach viewers of national TV,” said Harit Nagpal, Managing Director and Chief Executive Officer of Tata Play.

“INVIDI Technologies is proud to join forces with Tata Play to introduce cutting-edge addressable advertising solutions to the Indian television landscape. This collaboration marks a significant stride toward a future where advertising is optimally relevant, with minimal wasted reach. Through personalized and targeted content delivery, we aim to redefine the viewer’s relationship with advertising, creating a more engaging and meaningful experience. Our advanced technology is poised to elevate the standard of television advertising in India, and we are thrilled to be at the forefront of this transformative journey with Tata Play,” said Prasad Sanagavarapu, Managing Director of India and EMEA for INVIDI Technologies.

The partnership between INVIDI and Tata Play represents a significant leap forward in the evolution of television advertising in India. By adopting addressable advertising, the industry is not just embracing innovative technology, it is putting viewers at the center of the advertising experience.

The launch of addressable advertising solutions by INVIDI and Tata Play is poised to reshape the television advertising landscape in India. This move aligns with the global trend towards more targeted and data-driven advertising, bringing India to the forefront of innovation in the industry.

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