bswift Appoints Ted Bloomberg as New Chief Executive Officer

Seasoned Leader Brings Proven Record of Innovation, Service Excellence and Growth to bswift

bswift, a leading provider of benefits technology and services, announced that Ted Bloomberg has joined the company as its Chief Executive Officer. Ted’s appointment reflects the company’s continued commitment and focus on delivering best-in-class service and product innovation to bswift’s partners and customers.

“Ted is a seasoned health care delivery executive and brings the right blend of health, benefits, innovation and leadership experience to lead bswift and address customers’ needs,” said Justin Chen, Partner at Francisco Partners. “This is a transformational moment for the company, and we are thrilled to have Ted on board to drive the next chapter of growth for bswift.”

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Ted, who most recently served as COO of HealthEquity, brings 25 years of leadership experience and executive management in technology companies. During his tenure, HealthEquity delivered impressive organic growth while also acquiring and integrating several companies. Prior to HealthEquity, Ted held executive roles at The Mutual Fund Store, Financial Engines and TD Ameritrade. Ted is a graduate of Cornell University with a degree in Industrial and Labor Relations.

“I am very excited for the opportunity to lead this exceptional organization of dedicated, passionate and talented professionals. bswift’s products and services are important to our channel partners, customers, and the broader HR and health care ecosystems. I am honored to work alongside my colleagues to continue disrupting the benefits technology market through our service, new products, strategic partnerships and investment in benefits expertise,” said Ted.

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Jin Oak Ha, prior CEO of bswift, will remain as a leader within CVS Health. Ted said, “Jin Oak has been instrumental in bswift’s evolution, and we thank her for her leadership and commitment. Her passion for driving operational improvements and delivering a comprehensive talent strategy has ensured that bswift is on a solid foundation for the future.”

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