Leading tech company enhances its virtual platform for the new age of wellness
Mindbody, the world’s leading technology platform for the wellness industry, announced the launch of an integrated live streaming feature for fitness, beauty and wellness businesses. Live streaming is the latest feature to be introduced into Mindbody’s Virtual Wellness Platform, which launched in April and is experiencing rapid adoption around the globe. The innovative platform was designed to enable the wellness businesses of the future to seamlessly integrate in-person and virtual experiences.
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“Since its release just weeks ago, our customers have quickly embraced our Virtual Wellness Platform, with thousands of businesses offering hundreds of thousands of local and authentic wellness experiences digitally. This is on top of millions of other virtual wellness experiences our customers have delivered leveraging tools like Zoom, YouTube, Instagram and Facebook Live,” said Rick Stollmeyer, co-founder and CEO of Mindbody. “Ultimately, those non-integrated platforms do not create community and do not provide wellness businesses with a scalable model. Our Virtual Wellness Platform integrates directly with Mindbody, giving practitioners and entrepreneurs the ability to create the sustainable, hybrid businesses that will be the new normal of wellness for decades to come.”
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Developed with decades of industry expertise and research in mind, Mindbody’s Virtual Wellness Platform meets the specific needs of the wellness industry. The platform integrates seamlessly with Mindbody’s turn-key CRM, scheduling, point of sale and e-commerce capabilities to incorporate an exclusive paywall and secure hosting link, removing the need for third-party streaming applications such as Zoom, and ensuring that the entire experience can be managed and executed from one place. Because of this fluid integration, businesses will now be able to offer hybrid memberships inclusive of both in-studio and virtual offerings.
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