- Velocity Global becomes first global technology company to sponsor the DP World Tour, PGA TOUR, LPGA Tour and Ladies European Tour
- Multi-year agreement with elevated partnership status at three additional tournaments
The DP World Tour announces that Velocity Global, the world’s leading provider of global talent solutions, has become an Official Tour Partner in a multi-year agreement. Velocity Global serves as the Official Global Work Platform of the DP World Tour.
Speaking about the partnership Rob Wellner, Chief Revenue Officer of Velocity Global said; “We are excited to become an Official Tour Partner and the Official Global Work Platform for the DP World Tour. Golf is truly a global game that spans national boundaries, leading to increased competition in an effort to find the best golf talent wherever it is. Finding and hiring top talent – anyone, anywhere – is at the heart of what Velocity Global provides to our customers. We give a competitive edge to leading companies to get ahead in the global marketplace. This partnership is a perfect embodiment of that work.”
HR Technology News: The Conference Board Employment Trends Index Slightly Declined in January
Max Hamilton, Commercial Director of the European Tour group, added; “The DP World Tour has a truly global footprint, with 45 tournaments across 25 countries in our 2022 schedule – and in Velocity Global@, we have found a partner who matches that globality. As an ever-expanding Tour, their Global Work Platform will support our business operations for DP World Tour personnel working abroad. Their footprint in golf is substantial and given our close ties to the PGA TOUR and both the LPGA and Ladies European Tour with our mixed events, Velocity Global can create synergies through its deep partnerships across golf’s biggest tours. We look forward to supporting each other in the years ahead.”
As an Official Tour Partner, Velocity Global benefits from a range of marketing opportunities to grow its brand, including on-course signage and live television branding during DP World Tour events, bespoke social media content and access to tournament hospitality services. Throughout the partnership Velocity Global and the DP World Tour will develop a multi-channel content series to showcase some of the top players in the world and share their Work from Anywhere story. Velocity Global@ also enjoys elevated partnership status at three of the DP World Tour’s premier tournaments each season. These are two Rolex Series tournaments – the BMW PGA Championship and the DP World Tour Championship – plus the ISPS Handa World Invitational, which is an innovative mixed gender tournament run in partnership with the LPGA Tour and Ladies European Tour.
HR Technology News: XAP Corporation to Build New Work-Based Learning Module for RUReady.ND.gov to Benefit Students and Workforce Development
The company’s Global Work Platform enables employers to grow compliant distributed workforces in more than 185 countries. Serving as the Official Global Work Platform for the DP World Tour@, this partnership will see the Tour use Velocity Global’s services to help its employees work anywhere in the world.
With this announcement, Velocity Global@ is now a partner of the four leading Tours in the men’s and women’s professional game – the first global tech company to have such a presence in elite golf. The company is already the Official Global Workforce Solutions Platform of the PGA TOUR, as well as the presenting sponsor of the PGA TOUR University. Last month, Velocity Global also announced a new agreement as the Official Global Work Platform of the LPGA Tour and Ladies European Tour. In addition, Billy Horschel, the winner of the 2021 BMW PGA Championship on the DP World Tour and a six-time PGA TOUR winner, is a Velocity Global brand ambassador, along with 12th-ranked Lexi Thompson and Albane Valenzuela on the LPGA Tour. Kevin Hall, a four-time APGA Tour champion, is also a Velocity Global brand ambassador.
HR Technology News: HR Outsourcing Service Providers Rising to Meet New Demands for Digital Transformation
[To share your insights with us, please write to sghosh@martechseries.com]