FrontRunnerHC, a leading SaaS provider that helps healthcare facilities and independent labs maximize their reimbursements, is pleased to announce that Leslie Hein Sullivan has joined the company as Vice President of Marketing.
In her new position, Leslie is responsible for developing FrontRunnerHC’s marketing strategy and a robust and sustainable marketing and sales enablement process to build on the success the company has enjoyed to date.
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Leslie has nearly 20 years’ experience in the healthcare industry, having worked at GE Healthcare, Dell, Perot Systems, and JJWild. Most recently at GE Healthcare, she was Global Program Director of Strategic Account Management and Sales Enablement. In that role, she coached sales, marketing, and product management leaders working across the company’s full portfolio to help drive growth in target accounts and strengthen marketing messages, while enhancing value to clients by addressing their biggest challenges. Leslie’s prior role at GE was Global Marketing Director for Care Area IT and Analytics/AI Solutions where she supported the Cardiology, Perinatal, High Acuity, and Pathology businesses and the launch of an Analytics/AI business horizontal to help clients achieve financial, clinical, and operational outcomes.
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In addition to Marketing and Sales Enablement, Leslie held previous roles in Sales, Business Development, and Product Management, realizing that a background in those areas would ultimately enable her to be a more effective marketer, collaborating cross-functionally to enhance value for the company and their customers.
Leslie shared, “I’m thrilled to join FrontRunnerHC. The team’s dedication to helping its clients – an impressive list that ranges from some of the largest nationwide healthcare facilities to small independent labs – is immediately and continuously evident. I’m excited to build awareness of the team and the incredible work being done in collaboration with our clients, who are often working heroically behind the scenes to advance patient care.”
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