Platform gaining traction with digital recruitment initiatives that leverage the latest marketing practices to identify candidates not actively looking for new opportunities
Finnish talent acquisition startup Jobilla has announced the successful closure of a €2.16M funding round led by tech investor Trind VC of which €700,000 was raised as loans and governmental grants. Jobilla has disrupted recruiting across five different continents by leveraging the latest marketing practices and modern recruitment tools to connect companies with top talents not actively looking for new opportunities.
“We are thankful for the support shown by Trind VC and our other investors who believe in our vision to build the most automated and efficient recruitment processes possible and help businesses find the best talent for the right job,” said Jobilla Co-founder and CEO Henri Nordström.
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This latest investment round will fuel further expansion in Germany, Austria, and the Netherlands, while also scaling up the company’s operations in the USA. The capital will also further develop its AI-powered candidate filtering to the platform’s capabilities for more time and money savings. The company aims to disrupt the €450B traditional recruitment market with its simpler, more targeted recruitment software.
“We saw an increasing number of companies struggling to find good candidates for their vacancies and that traditional recruitment software didn’t offer any working solutions to solve these problems. So we built a tool that doesn’t just help our clients to manage their recruiting, but helps them solve their most difficult recruitment needs with innovative digital marketing methods,” he continues. “Traditional postings only reach people actively searching for jobs, with up to 85% of suitable candidates unaware of new career opportunities but 52% would be open to switching jobs if the right position was presented to them. Our mission is to shorten the path to more win-wins by giving companies and recruiters the tools they need to connect more top talents with more businesses.” Jobilla creates cost-efficient, scalable recruitment campaigns which utilize social media that reach out to ideal candidates and filter suitability through a short series of qualifying questions via easy-to-use, mobile-optimized forms. Candidates are then screened and prioritized utilizing AI in a process that takes minutes instead of weeks of work from expensive headhunters.
“With over 20 years of experience in the recruitment industry, we identified Jobilla’s approach to solving the shortage of available top talent was different to any other company that we’ve seen. We believe that with their smart, scalable use of technology Jobilla will be a forerunner of the recruitment industry,” said Trind VC Partner Kimmo Irpola.
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With customers that include RE/MAX, German Red Cross, and Securitas, Jobilla has seen a 106% uptick in sales over the past 12 months, despite the overall global recruitment market facing challenges due to the coronavirus pandemic in 2020. Jobilla has offices in Helsinki, Finland; Berlin, Germany; San Francisco, the US; Riga, Latvia; and Jakarta.
“Jobilla has developed a fresh and crisp new tool which convincingly deviates from the struggles of previous recruiting methods, adding new and modern ways of reaching and finding talent, and performs particularly well with recruiting people who weren’t actively looking to change jobs. The tool is fun to use and extremely promising,” says Rainer Oetting, CEO of German Red Cross. In its next phase of growth, Jobilla will expand its customer base in the United States. They have already seen success with local companies and organizations that appreciate Jobilla’s efficiency and accuracy, especially in industries where finding the best talent is crucial in finding a competitive edge. James Scoggins, CEO of Arkansas State Hospital, explains, “Working with Jobilla gives us the competitive edge we needed in today’s job market. They provide a unique digital recruiting platform that targets qualified candidates interested in what we have to offer as an employer while also allowing us to set our budget and maximize the return for every dollar spent.”
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